Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ They decided to pursue their doctorates and offered their search engine to Yahoo for $1 million. It’s daunting.

Data 0

Data Tools Technology Banking 0

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 156

Google Course Survey YouTube 156

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers. Appleman, APR, is a PR/business writing instructor and author of the top-selling “10 Steps to Successful Business Writing.” Loosen your language.

Employee 158

Employee Writing Training Social Media 158

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. Wondering how it works in practice?

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Proactive Report

DECEMBER 16, 2014

Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. Jill Kocher, search-engine-optimization expert. More links from high-value sites.

Digital PR 154

Digital PR Google SEO Content Marketing 154

PR Job Coach

JULY 29, 2011

Here is a potential subscription for engineering your own gig: Many people have hobbies and passions that allow them to escape the madness of the daily grind. What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Worst comes to worse use your credit cards but sparingly.

How To 180

How To Leadership Government Reputation 180

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. red) – A search engine for free-to-use images. Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. That said, it’s a difficult balance between creativity and keyword use.

Google 110

Google SEO Engineering Measurement 110

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of.

Meeting 93

Meeting Engineering Journalism Media 93

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 62

Writing Blogging Content Marketing Web 62

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Realize you have to be smart and creative, and work hard to earn their attention. ” “We like to see other kinds of experience, not just PR.” How to do better? Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Shift Communications

NOVEMBER 14, 2017

Move over, engineers. As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Flack's Revenge

JULY 11, 2018

Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care. Building Bigger Stories.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 9, 2015

Headings are an important way to structure your content, but also may be a way that search engines contextualize your content. So it’s important to understand how search engines might view your headings first and then structure your headings in a way that is congruent with that. You can also make your text unusually big. (or

How To 120

How To Engineering Creativity SEO 120

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables.

Industry 113

Industry Measurement SEO Corporate 113

PR Job Coach

APRIL 12, 2011

You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Be creative and convincing in telling your story. Everyone has an opinion and I am no different. No one cares.

Real Estate 129

Real Estate Education Fashion Interviews 129

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Exercises Engineering Twitter 47

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Creativity matters . There are more ways than ever to be creative in PR. If you enjoy collaborating with others, PR is a great field to get into. via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Job Coach

APRIL 23, 2010

Despite the good news in The Wall Street Journal on Monday April 19 about hiring of young engineers in Silicon Valley, by and large the outlook for old and young alike is abysmal. If you are in the business of PR, marketing, creative processes, etc., No doubt about it, this economy is the one of the worst for job hunters in many years.

Creativity 115

Creativity LinkedIn Engineering Web 115

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 126

Blogging Survey B2B Analysis 126

Waxing UnLyrical

APRIL 21, 2011

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. “If your copy is both creative and optimized, just fill out the excerpt field.&#.

SEO 91

SEO Engineering Blogging Google 91

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Also follow other bloggers and reporters who write about wine. Blog: Try your hand at blogging about Wine PR. Do this consistently.

Branding 169

Branding Brand Pinterest Insurance 169

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 118

Technology Ethics Creativity Tools 118

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. It must be interesting, different, and creative. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 104

Google Nonprofit Engineering SEO 104

Critical Mention

APRIL 26, 2019

Critical Mention is a media search engine, kind of like Google. Matt [Engineering]: Green. Matt: Write code. Matt: Creative freedom. I met a few people and asked them questions about their jobs and how they help the company. It takes a lot of smart people to run the company and here are a few of their stories.

Engineering 88

Engineering Sports Analytics Google 88

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49