Creativity Enterprise Public Affairs 
Sword and the Script
OCTOBER 15, 2024
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.
Sword and the Script
AUGUST 1, 2023
This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The multi-pitch generator is only available for enterprise customers ( see pricing ). This enables “users to complement posts with royalty-free images generated directly in the Meltwater app.” Brands (NYSE: YUM).
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Bianchi Biz Blog
AUGUST 22, 2024
Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. On the other side, microenterprises, defined as those employing 3 to 5 professionals, comprise over 47% of the total companies surveyed, and even smaller enterprises, with fewer than 3 professionals, make up 39%.
Ethical Voices
APRIL 17, 2023
That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. But you know what?
Wadds Inc.
AUGUST 14, 2023
Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. I think that poetic license is understood with so obvious a commercial enterprise. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Was the spot intentionally misleading?”
PR Conversations
FEBRUARY 5, 2015
Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.
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