Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 213

Marketing Content Marketing Data Social Media 213

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. Try it out. I promise you’ll be glad you did. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. He’s a frequent contributor to Strategies & Tactics.

Enterprise 141

Enterprise Pitching Company Employee 141

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue.

Agency 146

Agency Pitching Meeting Training 146

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication. This allowed us to keep remote teams engaged and made it easier to train multiple teams at once. Created cohort based online training.

Software 78

Software System Training Enterprise 78

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The goal of ERPs is to centralize the core aspects of business management all in one place.

Tools 75

Tools How To System Software 75

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It Here are the five biggest trends you need to know. This personality has a point.

B2B 143

B2B Trends Video Course 143

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 81

Marketing Data Wireless Industry 81

Communications Conversations

APRIL 4, 2016

But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. They’re thinking about it as a key storytelling device. And, they’re thinking about it as a multi-media hub.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. On the other side, microenterprises, defined as those employing 3 to 5 professionals, comprise over 47% of the total companies surveyed, and even smaller enterprises, with fewer than 3 professionals, make up 39%.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” I haven’t found the silver bullet, but what I’ve found is if you look at enterprise risk management, reputational risk is almost that vertical.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Edison was as much a storyteller, marketer and mission captain as he was an inventor.".

Enterprise 46

Enterprise Agency Creativity Print 46

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. I think that poetic license is understood with so obvious a commercial enterprise. Source: Forbes ). asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 74

B2B Content Marketing Trends Marketing 74

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52

PR Job Coach

NOVEMBER 12, 2015

One might ponder that in this day and age when "Drugs, Sex and Rock & Roll" no longer mix well and Cosby is on the hot seat, people in the communications business would think about their creative ambitions especially when the spotlight is 24x7 and realtime. It just makes me wonder where are the adults in the room?

Case Study 100

Case Study Enterprise Corporate Study 100