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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 181
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334
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Minds Worth Meeting: The Best of Season 2

Stern + Associates

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

Meeting 112
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AI Ethics: Top Five Considerations for Creative Teams

Prohibition

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62
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Meeting the COVID-19 agency start-ups

Stephen Waddington

Clients want blended, agile, creative solutions to their challenges. We connect disparate things and ideas to solve problems creatively and we strive to help new talent break into an industry built on connections. We use behaviour design and creativity to deliver ideas with impact that fix brand, business and behaviour challenges.

Agency 161
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Comply with regulations, law, industry standards & ethical practices.” Don’t skimp here. This seems obvious.

B2B 157
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Global Insights: Key Trends and Challenges Shaping the Future of Communications

PRSay

Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. On July 24, we held a face-to-face meeting with the United Nations. We are calling on all practitioners around the world to act and fulfill their ethics. How you use it is the issue.

Trends 155