Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. The logistical details of event management have never been more important. First, let’s talk logistics.

Storytelling 145

Storytelling Video Groups Conference 145

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. A striking surge in adtech’s prominence at this global event. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Thursday team-building sessions/events. Creative and collaborative environment that emphasizes your personal growth. Help with social media content creation and report. Summer Fridays.

Internal 323

Internal International Communications B2B 323

Konnect Agency

FEBRUARY 27, 2025

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. So, whats your next big idea?

Creativity 52

Creativity Agriculture Viral Mobile 52

Agility PR Solutions

MAY 3, 2020

Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions.

Creativity 137

Creativity Crisis Branding Brand 137

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Plan your content in advance; prepare a creative post the month before you plan to use it. Trends are cyclical. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

To make matters more interesting, Coinbase CMO Kate Rouch jumped into the feed with her own version of events. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free.

Agency 361

Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Current events and timely coverage. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles. Go beyond a resume . Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees.

Trends 407

Trends Communications Employee Corporate 407

Mark My Words

NOVEMBER 11, 2024

And, Netflix’s lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event. It’s about creative thinking. It risks Tyson’s boxing reputation and his health. But I may be wrong. Certainly Borkowksi thinks so. And that it will cut through to the masses. This fight is about opportunism.

Sports 60

Sports Radio Reputation Creativity 60

ImPRessions - Crenshaw Communications

MAY 13, 2021

Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Thursday team-building sessions/events. Creative and collaborative environment that emphasizes your personal growth. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Looking for a quick rundown of major current events? Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A milestone event. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. It’s helpful to make a note of any feedback a reporter shares about the next major story, event or announcement they’re planning.

Media 333

Media Pitching Report B2B 333

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. Alcohol advertising presents a unique set of challenges and opportunities.

Advertising 78

Advertising Advertising Guidelines Television 78

Wadds Inc.

FEBRUARY 15, 2024

It includes recommended management processes for a risk event and the Arts Council England's audit processes for managing third-party risk. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.

Creativity 105

Creativity Government Financial Reputation 105

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Example of video recognition technology. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

DECEMBER 25, 2024

Additionally, hosting events or workshops with influencers can generate buzz and attract new customers. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer.

Industry 78

Industry Guidelines Marketing Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

5W PR

NOVEMBER 21, 2024

By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. These events provide opportunities for authors to share their inspiration and engage with their audience. These contests can encourage creativity and generate excitement around the book.

Industry 78

Industry Apparel Print Marketing 78

Remote PR Jobs

MAY 30, 2024

You can also enhance your skills by joining professional networks, attending PR and Communications events, or seeking out a mentor in the field. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. . Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Are you fast enough? You can’t plan to newsjack, but you can anticipate trends.

Trends 293

Trends Pitching Agency B2B 293

PRSay

DECEMBER 12, 2024

Side note: In the event that your aspirations or values do not align with the objectives of your workplace, then its time to consider and plan for your next career move.) For example, if you are leading the way in how AI tools can fuel creativity, increase efficiency or improve margin, document how you are applying this critical knowledge.

Measurement 141

Measurement Resources Examples Conference 141

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Hosting exclusive networking events Organize exclusive networking events for businesses in the industry. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78