Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. It has also recruited them to host events. . However, you should never be afraid to get creative and try something completely new! . Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Bookmark, download or print the cheat sheet below and share it with your team of social media content creators, digital marketers and graphic designers.

Facebook 149

Facebook Guidelines Print Social Media 149

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

JANUARY 7, 2021

Print and events have ceded to digital. January is always a time for hiring in the creative industries but there’s a renewed energy this week. Anyone working in culture, entertainment, sports, and travel made cuts. My network and newsfeeds are full of opportunity.

Agency 171

Agency Energy Travel Government 171

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. It was creative. Creativity and originality were among the first things to slip. We can get creative. It was interesting.

Survey 120

Survey Print Creativity Energy 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. Participate in events and conferences to create some relationships within the industry. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Ever want to jazz up a presentation or an invite to a press event? The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? It’s also a two-port USB charger for your phones and tablets. We can all be artists.

Wireless 120

Wireless Print Hotels Travel 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Without a robust speaking history, which are realistic events? Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

MAY 29, 2020

But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Messages about being together, about in-person work teams, festive crowded events, and even hugs, were scrubbed. It’s also in the creative. How are brands communicating with consumers during the COVID-19 pandemic?

Marketing 156

Marketing B2C Retail Print 156

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Stephen Waddington

MAY 19, 2020

Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Campaigns can range from live events to billboard ads. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. It wasn’t so much a photoshoot as a meeting with a new friend and creative professional.

Creativity 97

Creativity Print Meeting Storytelling 97

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. Twitter has also played a huge role in covering real-time events. Goun , claireteat , Norbert Relmer ( Creative Commons ). Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Amaze: pictures, stories, and videos of amazing people and events. Amuse: funny or entertaining pictures or quotes.

Social Media 120

Social Media Media Comparison Guidelines 120

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

DECEMBER 4, 2015

She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ).

Print 120

Print Interviews Pitching Conference 120

Stephen Waddington

MAY 17, 2020

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. The exception may be local and hyper local print that connects directly with communities. Addressing inequality needs to be at the forefront of a societal response.

Tourism 118

Tourism Fashion Retail Travel 118

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. This could mean anything from hosting health and wellness workshops to being present at relevant events, or ensuring that you are sharing content with community publications. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 91

Healthcare Industry Strategy Case Study 91

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

NOVEMBER 20, 2018

Despite the digital era, we still live in the real world and marketing still produces and attends live events. “If If you’re hosting, speaking, or running a booth at an event, you should make sure to let some attendees know about your new content,” suggests Amanda Sibley with HubSpot. bring creative ideas and execute them?

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. There has also been a massive change in the influence of web-based outlets. 4) What hasn’t changed about PR?

Branding 128

Branding Brand Reputation Corporate 128

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Images: vxla , gosheshe ( Creative Commons ). Over the past decade, social media has dramatically changed the way we find, access and read the news. Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. PR tech mentions: Planning news.

Software 146

Software Pitching Ethics Technology 146

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. You can do this through local print shops and it is affordable and a wonderful gift.

Local 95

Local Travel Print Groups 95

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 67

Marketing B2B Print Technology 67