Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Remote PR Jobs

MAY 30, 2024

You can also enhance your skills by joining professional networks, attending PR and Communications events, or seeking out a mentor in the field. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing. Organizational Skills Lastly, it is imperative to stay organized.

Communications 214

Communications Creativity Writing Product Launch 214

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

OCTOBER 8, 2020

The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.” There are countless ways.

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

5W PR

NOVEMBER 21, 2024

By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. These events provide opportunities for authors to share their inspiration and engage with their audience. Run contests related to the book’s themes, such as drawing, writing, or cosplay competitions.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Prepare for your show by watching and reading the news, listening to new music, attending events, or any activity that will be relatable to both your topic and listeners. Sell the Star Power. Stay On Task.

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. We will make the best of the situation but really appreciate a heads-up for date nights or planned events.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. It has also recruited them to host events. . However, you should never be afraid to get creative and try something completely new! . About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics.

Resources 86

Resources Creativity Publicity Local 86

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

FEBRUARY 7, 2019

After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. Give Away Swag.

Creativity 71

Creativity Strategy SEO Interviews 71

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. In addition, events open the door to great editorial opportunities. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. And when there’s an opportunity to insert our clients into the news cycle, we get creative and move quickly and deliberately.

Technology 149

Technology Nonprofit Journalism Creativity 149

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

Ishmael's Corner

NOVEMBER 11, 2014

Its deputy creative director, Tracy Ma, calls out editor Josh Tyrangiel as an enlightened soul: “When he rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says Ma. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Mobile Software 136

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” Craig isn’t really an ad tech reporter, but he does write a lot about ad fraud and misinformation, both key concerns of the industry.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Cision

JULY 15, 2015

The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter. Those partnerships can always blossom beyond that single event. Images: Elijah van der Giessen , Chris Potter , Seattle Municipal Archives ( Creative Commons ).

Branding 120

Branding Brand Small Business Twitter 120

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

PRSay

SEPTEMBER 20, 2019

A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” As Gallup writes, “Employees are consumers of the workplace. To really energize their employer brand, [organizations] must inspire workers to become brand ambassadors,” writes Gallup.

Internal 139

Internal International Communications Strategy 139

PR for Anyone

MAY 26, 2024

With a little creativity and some budget-friendly tips, you can throw a memorable bash. They’re available online on platforms like Amazon, and you can reuse them for future events. Guests can write down their advice or well-wishes and drop them into the jar. Creative Gift Box A DIY gift box for cards is a great addition.

Banking 130

Banking Writing Creativity YouTube 130

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You simply attend business events or conferences, shake some hands and get to know other people. In fact, networking is how I ended up writing for Cision! If you attend events that journalists attend, you have the chance to show them what’s great about you and your company.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy.

Writing 60

Writing eBook Policies Google 60

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. It can be something as simple as delivering a client’s media analysis report on time to event planning for a significant fundraiser — always be prepared with a Plan B.

Automotive 245

Automotive Resources Consumer Strategy 245