ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Policies Mobile 149

Konnect Agency

FEBRUARY 27, 2025

When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. These examples show that great marketing isnt just about the what its about the how. The post Creative Campaigns to Spark Your Next Big Idea appeared first on Konnect Agency. So, whats your next big idea?

Creativity 52

Creativity Agriculture Viral Mobile 52

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Why TikTok? . Do you have a CEO with a unique story?

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. But playing the numbers game isn’t a good idea.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179

B2B Software Ethics Leadership 179

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?

Creativity 52

Creativity Agency Leadership Sports 52

Communications Conversations

JUNE 9, 2022

So much opportunity here–you just have to convince your exec it’s not nearly as scary as they think it is (show them a few examples I’ve shared here to get them thinking differently). The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

ImPRessions - Crenshaw Communications

MARCH 15, 2022

If your PR team can only handle traditional PR and you also need social media, for example, it doesn’t make sense to spread out your budget to different agencies – you need a one-stop-shop. The agency is proactive and creative. They should be able to deploy any of the communications tools at their disposal to get results.

Agency 322

Agency Creativity Strategy Communications 322

PRSay

DECEMBER 12, 2024

Show up prepared by citing specific examples of your achievements, tie those to overarching organizational or client goals, and identify areas where you want to grow. For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI.

Measurement 141

Measurement Resources Examples Conference 141

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. For example, as I understand it, the probability of a quantum fluctuation is 10^10^123.

Google 157

Google Course Survey YouTube 157

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? Which messaging and stories worked best in the past? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Landis PR

APRIL 14, 2025

The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences. Landis Communications Inc.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) For example, connect an automotive brand to pet safety in cars or link a property client to trends seen in popular TV shows like Bridgerton. Get ready to take notes! Takeaway 5.

Creativity 99

Creativity How To Automotive LinkedIn 99

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. But the conflict typically runs deeper. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

SEPTEMBER 24, 2024

For example, offer a percentage discount, early access to new features or free training. Get creative and be sure the sales team is involved in developing the plays. For example, a moderated discussion doesn’t require a presentation. Put customer references in contracts References should be a line item in customer contracts.

B2B 142

B2B Case Study Study Conference 142

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. For example, there was Heineken’s Open Your World campaign.

Advertising 78

Advertising Advertising Guidelines Television 78

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. .

B2B 276

B2B Social Media Branding Brand 276

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. For example, if your name is "Kate Smiths," you'll probably also get alerts for "Kate Smith" and keywords that have higher mention volumes.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Differences between analyst and media briefings.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Flo from Progressive Insurance is an excellent example. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Twitter 405

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. For example, in my view, it was late for the AI race. Just like AI can be trained to write copy, AI can be trained to write code. I just hadn’t thought about software that way.

Software 176

Software Measurement B2B Training 176

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again?

Study 148

Study Branding Brand Marketing 148