ImPRessions - Crenshaw Communications

MARCH 15, 2022

If your PR team can only handle traditional PR and you also need social media, for example, it doesn’t make sense to spread out your budget to different agencies – you need a one-stop-shop. The agency is proactive and creative. They should be able to deploy any of the communications tools at their disposal to get results.

Agency 322

Agency Creativity Strategy Communications 322

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? Which messaging and stories worked best in the past? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. But tools like press releases and feature story placements are just the beginning. Social media adds value.

Social Media 322

Social Media Data Report Leadership 322

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. But the conflict typically runs deeper. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) For example, connect an automotive brand to pet safety in cars or link a property client to trends seen in popular TV shows like Bridgerton. Get ready to take notes! Takeaway 5.

Creativity 90

Creativity How To Automotive LinkedIn 90

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. .

B2B 276

B2B Social Media Branding Brand 276

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Differences between analyst and media briefings.

Wireless 309

Wireless B2B Report Media Relations 309

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. Those types can be more engaging and memorable than written reviews.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Flo from Progressive Insurance is an excellent example. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Twitter 405

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They can get consumers to nurture virtual mouths, battle cavities and collect virtual floss picks for example.

Creativity 78

Creativity How To Storytelling Consumer 78

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 25, 2021

For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. As a result, junior staff are often muted or intimidated. A small agency, on the other hand, affords the chance for your voice to not only be heard, but also be seriously considered.

Agency 361

Agency Mobile Meeting Sports 361

Sword and the Script

OCTOBER 29, 2024

Creative briefs. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. Measurement.

Marketing 190

Marketing eBook Guidelines B2B 190

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Guidelines 294

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. What is an editorial calendar? Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

JUNE 28, 2017

But most companies aren’t category creators, so let’s look at more typical examples. That delayed manufacturing part, for example, could shut down an entire factory line for days. A single analyst report can influence years of purchase for enterprise software, for example.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? There are lots of people vying for the same opportunity, so stay on top of it. . They’re only human. Stand Out From The Crowd! Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 13, 2021

In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. There are different ways to be creative with this. Diversity isn’t limited to race and gender either. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ ” What is the most creative residential real estate story the Washington Post has run? What is the most creative residential real estate story Inside Nova has run? I’m also interested in the local real estate market. Every locality has its own story.

Real Estate 223

Real Estate Local Pitching Media 223

Agility PR Solutions

DECEMBER 17, 2020

A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly.

Branding 158

Branding Brand Survey Creativity 158