ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. But playing the numbers game isn’t a good idea. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? Marketers can’t produce their best work if they’re burnt out.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees. Marketing and corporate communications will overlap. DEI becomes mission-critical.

Trends 407

Trends Communications Employee Corporate 407

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Example of video recognition technology. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Email marketing connects the dots. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Leadership 322

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? How big of a role does politics play in your marketing?

Government 35

Government Agency Consumer Agriculture 35

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148

Study Branding Brand Marketing 148

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. And email campaigns work.

Marketing 156

Marketing B2C Retail Print 156

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Flo from Progressive Insurance is an excellent example. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 145

B2B Marketing Survey Creativity 145

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 147

B2B Marketing LinkedIn Video 147

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. A new approach. Have you heard of Media Mix Modeling? The downside?

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Marketing Land. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Managing and responding to media leads is a valuable marketing strategy.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Agility PR Solutions

SEPTEMBER 17, 2024

Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1.

Tourism 113

Tourism Marketing Content Marketing Creativity 113

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. .

B2B 276

B2B Social Media Branding Brand 276

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data integration across all marketing channels and efforts.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. A new approach. Have you heard of Media Mix Modeling? The downside?

Media 221

Media Analysis Measurement Advertising 221

PR for Anyone

NOVEMBER 3, 2021

I’m also interested in the local real estate market. For example, ‘This new zoning law is going to change X, Y & Z.’ Or, there are no homes on the market here and why. ” What is the most creative residential real estate story the Washington Post has run? We also like to cover trends in the market.

Real Estate 223

Real Estate Local Pitching Media 223

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 140

Content Marketing Marketing Case Study International 140

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. Duracell is “Trusted Everywhere”.

Branding 252

Branding Brand YouTube Social Media 252

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) For example, connect an automotive brand to pet safety in cars or link a property client to trends seen in popular TV shows like Bridgerton. Takeaway 5. Do you have any additional suggestions?

Creativity 90

Creativity How To Automotive LinkedIn 90

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you? Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Software Education LinkedIn 233

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. The COVERGIRL ad I previously mentioned is an example of this. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88