ImPRessions - Crenshaw Communications

JUNE 28, 2017

But most companies aren’t category creators, so let’s look at more typical examples. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Using storytelling and data together. Opting for a simpler approach to storytelling. Everybody is a storyteller.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Software Education LinkedIn 233

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Creativity 60

Creativity Storytelling B2B Film 60

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Storytelling: The Mayo Clinic Works to Simplify and Captivate.

Creativity 82

Creativity Communications Brand Branding 82

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity? Very funny.

Education 170

Education Media Training Training Interviews 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” for the character they’ve come to know.

Communications 161

Communications Storytelling Film Training 161

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. From taking back her career by rerecording “Taylor’s Version” of early albums to winning a sexual assault lawsuit with damages of a single symbolic dollar, she has led by example. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Sansa is a great example of how you can always reset your course and chart a new path. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. It’s the perfect example of how different mediums converge. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. However, PR encompasses many other tactics.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? In fact, a few participated on a panel discussion we hosted on visual storytelling. Real-time visual storytelling to share.

Pitching 153

Pitching Media Conference Storytelling 153

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Please give some examples. Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences.

Twitter 157

Twitter Storytelling Community Writing 157

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Technology Agency 150

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. .” Groucho Marx. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” ” Clinton praised Nobel Peace Prize winner Malala Yousafzai for being the perfect example of someone who inspires change. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say? Don’t forget to include multimedia and captions.

Mobile 153

Mobile SEO Web Training 153

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

For example, we’ve all had to redo an online shopping order after being interrupted mid-purchase. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Today brand customers want an experience that is as frictionless as possible. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Cision

JULY 25, 2015

For example, if you’re a restaurant hoping to get more patrons in the door, feature behind-the-scenes posts of your chefs in action or give sneak peeks of new menu specials. Remember, Instagram is all about storytelling. Check out Nike ’s account for some great examples. Images: Kumweni , Pete (Creative Commons).

Instagram 120

Instagram Storytelling Examples Creativity 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202