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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently - Strategy

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. Choose a celebrity spokesperson Even if you don’t have the budget for a celebrity spokesperson, thinking about which star you’d pick can be a useful brand voice exercise.

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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Can You Teach Creativity? The #PRStudChat Community Shares Insights

Deirdre Breakenridge

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

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Strategic planning for creative agencies

Wadds Inc.

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Journaling will keep your idea muscles toned so you’re more prepared to be creative. This outpouring is then boiled down to a few refined ideas that we present to the client.

Exercises 101
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On Creativity and Content

Waxing UnLyrical

But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? And Beth Kanter… she, quite frankly, exhausts me with her creativity.