Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Here’s a snapshot of our current calendar: One month isn’t a long amount of time, but for this exercise, I think it’s the right amount of time.

Meeting 111

Meeting System Writing Exercises 111

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose. Organize one.

Leadership 89

Leadership Survey Exercises Education 89

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Every year I read and write about dozens of reports on B2B marketing and PR.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Clearly, I haven’t hit any strides in motivational speaking: The Steep Mental Exercise of Child’s Hill. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Image Credit: “Reporter” by Carlos / Flickr Creative Commons ). How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Image Credit: “Reporter” by Carlos / Flickr Creative Commons ). How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40