Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Cool infographics. 5,600 Facebook engagements.

How To 198

How To Real Estate Web Case Study 198

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Invest in paid distribution on Facebook. Get creative with compliance. Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Here’s an example: Facebook. The newsfeed (Timeline) on Facebook, as with so many other platforms, has become a battle for eyeballs. Infographics are your key language elements here. Gaining someone’s attention in a sea of noise isn’t easy.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Facebook today hosts more video views than YouTube does. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

Social Media 120

Social Media Media Airlines Video 120

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., The most familiar type of native advertising is the boosted post on Facebook, which appears with the word “Sponsored” under the post title. It looks just like a regular Facebook post, but it is an ad.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. Quick links: Facebook: [link]. comScore 2016 U.S. Instagram: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook. Businesses are doing creative stuff with Pinterest. Search algorithm doesn’t penalize for publish date. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. However, despite bigger budgets and outputs, content teams remain relatively small.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Google Community 120

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.

Report 60

Report Infographics Video Financial 60

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Blog About It.

Social Media 76

Social Media Media Mobile Infographics 76

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

APRIL 14, 2021

Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 102

Privacy Google Advertising Advertising 102

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Watch your Facebook engagement increase by 150% when a photo is posted. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. Use Twitter for business?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

APRIL 6, 2015

Then we cut the treemaps into individual squares and gave them to our Creative Services team. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Media 60

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 7 Tips for Crafting the Perfect Facebook Post. Facebook Marketing Tips: The Best Advice, Tried-And-Tested. 22 Facebook Facts You Should Know. 5 Creative Ways Small Businesses can Kill it on Twitter. 22 Facebook Facts You Should Know. 5 Quick Steps to Tranquil Workdays.

Twitter 49

Twitter Case Study Infographics Small Business 49

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. 1) Four Flaws in Facebook Measurements. I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. Facebook Inc. Then Facebook did it again. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Analytics 62

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack.

Marketing 79

Marketing Publicity Survey Study 79