Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below.

Twitter 104

Twitter Software Tools Social Media 104

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

The Proactive Report

NOVEMBER 14, 2022

Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! While many younger people have moved on to other platforms, Facebook is still the best place to effectively reach your audience. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Identify relevant keywords and phrases that potential players are searching for.

Video 78

Video Trends Marketing Advertising 78

5W PR

MARCH 26, 2025

For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And it was kind of, like the worldwide web down the bottom seven years and it’s your Facebook four years, Instagram, nine months, chap GPT, five days. And that, that goes across these pages as well as creative camp.

Creativity 117

Creativity Digital PR Data Pitching 117

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Facebook Blue and white interface. Tiffany & Co.

Branding 104

Branding Brand How To Measurement 104

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. For example, promoting a new sneaker brand might require you to target specific audiences on TikTok rather than Facebook.

Examples 104

Examples How To Product Launch Print 104

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Advertising 90

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. gets a significant boost on the search engine results page. Pick Your Keywords. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time.

Crisis 186

Crisis How To Branding Brand 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Meeting 199

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

NOVEMBER 22, 2017

Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. You can then buy the relevant tab words.

How To 284

How To Instagram Mobile Video 284

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 162

Study Media Relations Media B2B 162

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

PRSay

MARCH 11, 2019

In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Cision

OCTOBER 24, 2015

Measure their data as you would for your own social media accounts. Are they getting twice as many Likes from their Facebook posts? Are they using ads to promote their posts on Facebook? Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand.

Social Media 120

Social Media Real Estate Media How To 120

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing.

Google 157

Google Course Survey YouTube 157

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 111

Conference Internal International Storytelling 111

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! These steps are quite easy, really. Have any questions?

Google 110

Google SEO Engineering Measurement 110

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Agency teams also track campaign performance, measuring ROI and presenting analytics. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51