Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. Planning for 2024 already?

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you.

Facebook 110

Facebook Advertising Advertising Creativity 110

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. These tools can target specific demographics using Facebook’s capabilities.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

NewsWhip

MARCH 8, 2022

That’s not to say that brands aren’t still dazzling with their creative ads. However, auto brands can reach a different audience on social media platforms, especially if they use them in a personable way. To learn more about how social media platforms are used to capture interest, read our blog about TikTok influencers.

Social Media 148

Social Media Publicity Instagram Media 148

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

NOVEMBER 13, 2017

We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad.

Social Media 179

Social Media Media LinkedIn Community 179

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

AUGUST 19, 2022

billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising? How do Facebook ads run? The targeting options are incredibly extensive.

Advertising 62

Advertising Advertising Facebook Video 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. Similar to advertising campaigns on Facebook, it’s easy for companies to create efficient advertising campaigns on Instagram. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Flack's Revenge

FEBRUARY 23, 2017

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Even the savviest social media professionals may not be aware of the Facebook’s image specs.

Facebook 149

Facebook Guidelines Print Social Media 149

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience.

Instagram 62

Instagram Twitter Social Media B2C 62

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Instagram 62

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site.

Facebook 120

Facebook Social Media Mobile Local 120

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Every good business strategy starts with a plan, and the same goes for social media advertising.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. With no end in sight.

Social Media 113

Social Media Industry Media Crisis 113