Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 3, 2025

Facebook Blue and white interface. This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Starbucks The green mermaid/siren emblem. source #2 Color schemes Coca-Cola Bright red with white script.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? In fact, a few participated on a panel discussion we hosted on visual storytelling. Real-time visual storytelling to share.

Pitching 153

Pitching Media Conference Storytelling 153

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 157

Google Course Survey YouTube 157

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 111

Conference Internal International Storytelling 111

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. It looks just like a regular Facebook post, but it is an ad. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. An easy way to find new followers is to add your Facebook friends’ accounts – these users will almost immediately add you back if you follow them first. Images: Kumweni , Pete (Creative Commons). Motivate With Messages.

Instagram 120

Instagram Storytelling Examples Creativity 120

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. People said, you know, Facebook’s not social media, they’re media. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Meeting 199

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

FEBRUARY 26, 2020

Showcase your creativity. Instead of going for the clichéd or safe ideas, taking risks and pushing creativity is often rewarded. Just like these contestants, your PR team needs to be creative in order to achieve great results. Image via NBC/Facebook. Understand your brand. Connect with Lisa on Twitter: @LisaArledge.

Creativity 126

Creativity Strategy Storytelling Branding 126

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Successful storytelling results from setting a tone and maintaining it throughout your posts. Images: Joseph Morris , Syed Ikhwan ( Creative Commons ). Set the Tone. Instagram is fun.

Instagram 120

Instagram How To Trends Social Media 120

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

Storytelling 95

Storytelling Privacy Resources Web 95

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook. The newsfeed (Timeline) on Facebook, as with so many other platforms, has become a battle for eyeballs.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

APRIL 7, 2015

Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. Facebook serves a different audience than YouTube or Twitter. Think serial storytelling.

Video 120

Video YouTube Mobile Advertising 120

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. Monitor social media channels (X, Facebook, Instagram, LinkedIn) for mentions, comments, and trends. Reputation marketing: what is it?

Reputation 104

Reputation Publicity How To Marketing 104

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Facebook Live because of the numbers and the way people use Facebook. If you’re a consumer or a creator, all you need is the Facebook app.

Video 0

Video Facebook YouTube Consumer 0

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ReimaginePR

JULY 25, 2016

Facebook currently claims 1.09 As someone who believes in the power of storytelling, this platform is high on my radar. As the largest social networking site, it’s no surprise that I’m recommending Facebook. Facebook will give you access to a wide audience that ranges drastically in its demographics. in visual form.

Social Media 120

Social Media Technology Pinterest How To 120

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. to discuss Facebook Live 365: What we learned in a year of digital storytelling. Do you know what else never gets old? Winning new business. Red hat — Favorite ideas based on intuition. 8 at 11:45 a.m.

Conference 84

Conference Internal International Creativity 84

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Wadds Inc.

OCTOBER 5, 2023

She aimed to humanise the crisis through first-person storytelling. Fleming described personal encounters with health misinformation and how Facebook fuelled genocide against Myanmar’s Rohingya people. With compassion and creativity, we can inspire care and change.

Communications 98

Communications Crisis Social Media Storytelling 98

Cision

JUNE 25, 2015

After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Image: Got Credit , Claudia Zimmer ( Creative Commons ). If it’s evergreen coverage, even better. Re-share it throughout the year. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. Your online platforms can become your destination.

Tourism 113

Tourism Travel Social Media Instagram 113

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

OCTOBER 13, 2015

With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? What about using VR to simulate volunteer experiences and then use that to recruit new volunteers? #6:

Corporate 60

Corporate Creativity Employee Instagram 60

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site.

Tools 60

Tools B2B Software Storytelling 60