Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Do they have marketing collateral?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

PR for Anyone

APRIL 3, 2024

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.

Fashion 130

Fashion Instagram Industry Meeting 130

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Branding Brand Case Study 62

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Creative freedom for influencers. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. What’s to stop us from doing something very distinctive? The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. No one cares. Employ the three E’s.

Real Estate 129

Real Estate Education Fashion Interviews 129

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. It’s a fun way to take all forms of written communications to the next level. trendhunter. CreativeBoom.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? But, a personal proud moment for me was when I was given the task of completely branding a women’s contemporary fashion label.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. Marie Claire Creative Director & Project Runway Judge. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine.

Twitter 120

Twitter Fashion Television Travel 120

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). What Geographic Markets Do I Want to Target?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. But once those stories are out, it’s up to the experienced PR team to fashion other ways to bring attention to products and services. As well, each product or service has different needs.

Advertising 147

Advertising Advertising Pitching B2B 147

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. They should learn our process--and perhaps our Moms should too: We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or other buzzworthy topics.

Advertising 108

Advertising Advertising Newspapers Education 108

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Her advice for young PR professionals?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. In turn, they’re able to generate real results in a fraction of the time.

Big Data 89

Big Data Government Local Data 89

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s quite a challenge, but the benefit is that I’m constantly utilizing my creative thinking when coming up with new angles and story pitches.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Prowly

SEPTEMBER 16, 2024

If we’re being honest, these brands don’t always spark immediate creativity, making it harder to come up with newsworthy ideas that journalists will actually want to cover. Here’s 10 to get you started - it can be amazing what thinking up a completely different subject during your ideation can result in.

Branding 118

Branding Brand Examples Tools 118

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 98

Publicity How To Course Facebook 98

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands.

Interviews 28

Interviews Fashion SEO Social Media 28

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. Post Creative Stories. Influencer Marketing is Natural and Native. Use Highlights.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

MARCH 27, 2018

Zakin said in a recent interview , “Never stop talking to your customer. … Interview passionate ambassadors and identify what they think is unique about the brand. Be creative — there are hundreds of ways to get ambassadors excited about your brand. It’s so important for us to have that connection to our audience.”

Fashion 73

Fashion Instagram Enterprise Television 73

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. No dialogue.

Print 64

Print Social Media Web Television 64

Maxim Behar

NOVEMBER 7, 2020

Maxim Behar was interviewed by Maritsa newspaper on PR techniques in politics and social media practices in business. However, when we talk about creative achievements, innovation, modern communications - all this can be learned, experimented, upgraded… Really I don't know who you define as a "star". 08.11.2020.

Publicity 97

Publicity Newspapers Social Media Reputation 97

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? While press releases are a valuable tool, it’s important to not merely hang your hat on just that. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed.

Social Media 69

Social Media Media Skype Energy 69

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Prior to Alice Riot, I had zero background in fashion or apparel. What do you miss most about working in PR? What do you enjoy most about your new job?

Apparel 106

Apparel Public Affairs Corporate Training 106

Sword and the Script

FEBRUARY 17, 2018

For example: “At one fashion company, the CMO partnered with the CIO to develop an omnichannel strategy that focused on the need to be able to move customers from online to the physical store and back again – within critical buying windows personalized to the individual shopper. Can your PR firm bring big creative ideas and execute on them?

Data 63

Data Technology Fashion Interviews 63