ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. We typically spend more time researching and strategizing than pitching media, for example.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Creative freedom for influencers. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. See if it can be repurposed into social media visuals and/or used to generate fast pitch ideas.

Real Estate 195

Real Estate Pitching B2C Fashion 195

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Craft a narrative that positions you for the specific opportunity you are seeking and will differentiate you from everyone else.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . “Real-world” opportunities from day one. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

AUGUST 20, 2015

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Read our free PR Kit for pitching tips and more today! Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). If you’re still not sure, pick a few of the biggest cities in the country.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. 1) Use paid social to support media pitching. 1) Use paid social to support media pitching.

B2B 76

B2B Facebook Advertising Advertising 76

Prohibition

AUGUST 23, 2022

In February, American Actress Zendaya became the face of luxury fashion house, Valentino’s, latest campaign which saw the Italian brand experiment with the metaverse for the first time. How to pitch to journalists . Valentino X Zendaya . A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced? Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy.

Healthcare 79

Healthcare Local Fashion Trends 79

Communications Conversations

NOVEMBER 17, 2014

In fact, we’re now in a spot where reporters PREFER email, and in some cases, Twitter, to the old-fashioned phone. If I would have told you email would have been the preferred pitch method back in 1996 (when I graduated) you would have called me crazy. Yet, here we are. So, want to really make an impression on your boss?

Trends 158

Trends Fashion Twitter Report 158

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Twitter 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Shift Communications

APRIL 16, 2015

Crazy as it may be, good old fashioned PR strategy sometimes works. A tailored, compelling pitch or media advisory will often more than suffice, or even a 1:1 with a journalist and your spokesperson. Lastly – think about ways in which you can inject creativity into the press release process.

Fashion 60

Fashion SEO Tools Media Relations 60

Presspage

APRIL 11, 2019

By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. Get creative. Tell a compelling story. With the audience and targeted media outlets defined, communicators can more easily determine [and share!] the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Creativity and an Internet connection is all that''s standing between you and a similar feat. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

Katie Paine's Measurement Blog

JANUARY 27, 2023

And until you’ve gotten that far do not pitch them anything. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Shift Communications

AUGUST 13, 2015

Even though we may specialize in health, fashion, or tech PR, as PR pros we’re programmed and encouraged to be a jack of all trades. Your clients will ask you to keep turning up the heat on creativity. They want to know you still feel as passionately about their brand today as the day you pitched and won their business.

Construction 60

Construction Fashion Energy Employee 60