ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Creative freedom for influencers. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Craft a narrative that positions you for the specific opportunity you are seeking and will differentiate you from everyone else.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

NOVEMBER 17, 2014

In fact, we’re now in a spot where reporters PREFER email, and in some cases, Twitter, to the old-fashioned phone. If I would have told you email would have been the preferred pitch method back in 1996 (when I graduated) you would have called me crazy. Yet, here we are. So, want to really make an impression on your boss?

Trends 158

Trends Twitter Fashion Report 158

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . “Real-world” opportunities from day one. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 20, 2015

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Read our free PR Kit for pitching tips and more today! Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). If you’re still not sure, pick a few of the biggest cities in the country.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced? Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Creativity and an Internet connection is all that''s standing between you and a similar feat. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Data 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy.

Healthcare 79

Healthcare Local Fashion Trends 79

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. 1) Use paid social to support media pitching. 1) Use paid social to support media pitching.

B2B 77

B2B Facebook Advertising Advertising 77

Shift Communications

APRIL 16, 2015

Crazy as it may be, good old fashioned PR strategy sometimes works. A tailored, compelling pitch or media advisory will often more than suffice, or even a 1:1 with a journalist and your spokesperson. Lastly – think about ways in which you can inject creativity into the press release process.

Fashion 60

Fashion SEO Tools Media Relations 60

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

Presspage

APRIL 11, 2019

By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. Get creative. Tell a compelling story. With the audience and targeted media outlets defined, communicators can more easily determine [and share!] the brand’s story.

Strategy 76

Strategy eBook Fashion Consumer 76

Shift Communications

AUGUST 13, 2015

Even though we may specialize in health, fashion, or tech PR, as PR pros we’re programmed and encouraged to be a jack of all trades. Your clients will ask you to keep turning up the heat on creativity. They want to know you still feel as passionately about their brand today as the day you pitched and won their business.

Construction 60

Construction Fashion Energy Employee 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 98

Publicity How To Course Facebook 98

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Twitter 48

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Beyond PR

FEBRUARY 15, 2018

In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns. Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression.

Travel 72

Travel Retail Instagram YouTube 72

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. Image: rawpixel via Unsplash, Creative Commons CC0. We have [x] practices and specialize in [y]. And so on …. One that commands attention and helps you stand out from the crowd.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. It’s not just the space a business will pay for, but the creative and text too. There are several important considerations PR pros should give thought to when considering native ads.

Advertising 60

Advertising Advertising Ethics Journalism 60