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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view. But in recent years, data has shown its efficacy.

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Tap Into Nostalgia for Your Marketing

5W PR

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. film is another example of nostalgia marketing. film is another example of nostalgia marketing.

Film 88
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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. The film clearly resonated with viewers. Why don’t you just give something to people? The Scarecrow.

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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. And then you say that someone comes in especially to film for Snapchat. How involved are you with that?

Film 120
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Behind the Headlines With Adriana Stan

Cision

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60
article thumbnail

Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60