Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Google is a great resource for magazine covers. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” If you’re a new business or have a new product, news service, new anything, that is newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. Use the news article on Google search and then do that. Do you use something like Google trends? And you specifically look at news articles.

Creativity 117

Creativity Digital PR Data Pitching 117

Prowly

DECEMBER 10, 2024

In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

PR in High Definition

SEPTEMBER 22, 2020

Aside from Amazon, Microsoft and Google, dog breeders and vets, hot tub salesmen and neighbourhood economies have all had some benefit from us all being at home and no doubt we’ll see them heading for the upwards trajectory. Explore ways to be creative and innovate. Few companies have done really well during this period.

Creativity 116

Creativity Employee Newspapers Crisis 116

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Google and other search engines have developed algorithms to more highly rank content which best answers user queries. In other words: neglect SEO at your own risk.

SEO 174

SEO Engineering Google Writing 174

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. and the almighty Google. Read on and find out.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

MAY 8, 2019

Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. This one bears repeating because it’s a PR person’s best friend.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2.

Survey 155

Survey Google Data Measurement 155

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Google has a specific set of content guidelines. This gives the searcher what they were looking for right on page one of Google. Affinity and Trust. Yet nothing could be more important.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

5W PR

NOVEMBER 26, 2024

Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Experiment with different ad creatives and targeting strategies to optimize the campaigns for maximum results. Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Weshould get creative with tactics. Many focus on specific areas like channels or identity. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Cision

NOVEMBER 22, 2017

During your micro campaign, you are going to get the most traffic via Google search, so take advantage by buying AdWords during the campaign. Most people will not naturally click through a bio, so you can ask ambassadors to leave comments that direct followers to search Google using specific names.

How To 284

How To Instagram Mobile Video 284

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. PR will always be a creative discipline. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Producing the right content. How can B2B brands take full advantage of social media?

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. For example, many brands are capitalizing on the new Barbie movie and betting that Barbie will still be hot by the fourth quarter.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. Creativity and imagination. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal.

Creativity 224

Creativity Agency Resources Measurement 224

Contently - Strategy

SEPTEMBER 4, 2024

First, we used Contently StoryBook—our proprietary content strategy tool—and Contently Analytics, along with third-party tools like SEMrush, Google Analytics, and Google Search Console to determine the strength of our organic keyword distribution and rankings. So, we opted to update rather than remove wherever possible.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

PR for Anyone

MAY 13, 2020

This is a simple Google search [“magazine name editorial calendar”] This assures that you are pitching stories they will already be covering. Reporters are looking for creative stories during this time. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news.

Publicity 246

Publicity Pitching Television Newspapers 246

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I appreciate Johansson relating the serendipitous story of how “nine months into Google’s existence, Sergei Brin and Larry Page realized they needed to choose between their company and their Ph.D. It’s daunting.

Data 0

Data Tools Technology Banking 0

Deirdre Breakenridge

OCTOBER 30, 2017

This past June, I did a quick Google search for my name and the results were shocking. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals. The location bar allows you to get creative and funny, but consider actually using the location you took the photo.

Branding 229

Branding Brand Pinterest Instagram 229

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Branding Brand Airlines 52

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Google is your BFF for this. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets.

Real Estate 195

Real Estate Pitching B2C Fashion 195

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Cision

MAY 26, 2016

The key players here are going to be Google Analytics and a third-party social media monitoring tool. Google Analytics shows you exactly how much traffic your content is generating, how users are interacting with your content (how they found it, how long they’re spending on that particular page, where they’re going after, etc.),

Analytics 200

Analytics Energy Google Customer Service 200