ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Attend and facilitate media interviews; network with reporters and editors. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Deirdre Breakenridge

APRIL 18, 2016

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus.

Creativity 150

Creativity Interviews Social Media Media 150

5W PR

MARCH 26, 2025

For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block. Start building buzz 6-8 months before the event date through a coordinated digital PR campaign across owned, earned and paid channels.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Just because they won’t physically be in the office doesn’t mean you should rattle off names of people on a group email. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. Industry groups like PRSA are vowing to do the same.

Employee 156

Employee Community Groups Interviews 156

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!). As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

Cision

JULY 6, 2016

Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. What are you most excited for in your new role as content manager at Steinreich Communications Group? Devour all things creative. I’ve always enjoyed storytelling and writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. Spend your tuition money learning something which sparks your curiosity and creativity. They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. The two groups often work very well together, but there’s tension. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice Chair, The Stagwell Group. Name : Ray Day. Location : Detroit. Board nominee position : Director-at-Large. Alma mater : Wayne State University. Number of years as a PRSA member : 3. He joined PRSA in 1994.

Meeting 148

Meeting Leadership Interviews Reputation 148

Medianet Australia

JANUARY 18, 2023

Anna Lawrence is currently working as the Head of Video and Senior Creative Producer at Pedestrian Group , a role she has held since October 2018.

Groups 52

Groups Video Interviews Creativity 52

Cision

JUNE 15, 2016

Oshi Jauco, group account director at AMF Media Group, says to create effective communication, you need to first understand your audience’s needs. What do you hope to accomplish in your new role as group account director at AMF Media Group? How do you tailor a marketing strategy to a business?

Groups 120

Groups Creativity Social Media Tools 120

Cision

JUNE 30, 2016

Sandy Lish, principal and founder of Castle Group, says sending the right message in the right way should be at the heart of your PR strategy. The Castle Group is celebrating its 20-year anniversary. And when there’s an opportunity to insert our clients into the news cycle, we get creative and move quickly and deliberately.

Technology 149

Technology Nonprofit Journalism Creativity 149

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. As I’ve worked to expand my professional horizons (i.e. Coffee dates. But don’t stop there. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

MaccaPR

JULY 13, 2017

In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. All of them use their favorite list of buzzwords – every agency is collaborative, integrated, creative and authentic and thinks outside the box, right?

Agency 97

Agency Interviews Film Advertising 97

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Following these interviews, Dyer and Furr’s curiosity only expanded, leading them to launch an investigation that ultimately uncovered the principles that are most important to achieving an innovative, high-performance team culture.

Interviews 118

Interviews Employee Leadership Strategy 118

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. I also act as the editorial producer for SAE.org.

Automotive 73

Automotive Groups Meeting Technology 73

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Or it can be a more subtle “win” – convincing a client to move on a bold PR initiative or salvaging an interview that went bad. Once motivated, it’s helpful to break a group into smaller teams and focus on specific challenges or opportunities. Being humble will help you earn the respect of your peers. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 104

Survey Trends Marketing Creativity 104

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Use brainstorming sessions or even improvisational games to keep creativity sharp.

Digital PR 62

Digital PR Google Comparison SEO 62

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Read below for the entire interview with Jen: . Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum.

Media 98

Media Sports Agriculture Pitching 98

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. I’m frightened to ty to calculate that!

Video 153

Video B2B Film Marketing 153