ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If I could join any music group, it would be… one that didn’t care how bad I was. There’s a sense of coming home — of being in the right place at the right time. She’s a food magician.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

DECEMBER 4, 2015

At my last role, I worked with a group of people who I dubbed “The Vultures.” Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ). If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. According to a report from Triggertrap , journalists are the largest group of verified Twitter users. Goun , claireteat , Norbert Relmer ( Creative Commons ).

Journalism 120

Journalism Social Media Media Study 120

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

Cision

OCTOBER 14, 2015

Several groups are experimenting with virtual reality as a tool for journalism. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 154

Employee Print Writing Survey 154

5W PR

JUNE 25, 2024

The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR.

Industry 78

Industry Publicity Groups Print 78

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. Case Studies: Creative Healthcare PR Strategies Here are some case studies highlighting effective healthcare PR strategies: Physician-Owned Organization Raises Awareness Locally With the help of THO, South Bay Independent Physicians Medical Group, Inc.,

Healthcare 91

Healthcare Industry Strategy Case Study 91

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

NOVEMBER 28, 2023

You can do this through local print shops and it is affordable and a wonderful gift. Cater to their hunger The gift of food is always a good choice, especially when you are giving a gift to a group. For out-of-town clients, DoorDash is a great way to deliver a group meal.

Local 95

Local Travel Print Groups 95

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 99

Company Consumer Radio Employee 99

Stephen Waddington

FEBRUARY 12, 2021

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So think about that kind of stuff and let yourself just have a creative time.

Digital PR 71

Digital PR SEO Agency Pitching 71

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Focus on creative, unique stories from which others can learn. Non-promotional Insight with a Reader Takeaway. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). The challenge is that each demands a slightly (or more than slightly) different approach.

System 120

System Newspapers Technology Branding 120

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social. 12) It allows you to be more creative. 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 146

Software Pitching Ethics Technology 146

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. CMO at The Steveology Group. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. So Much Data.

Report 81

Report Data SEO Analytics 81

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. Typically many companies – even Fortune 100 businesses – are working in silos when really earned, owned and paid media groups need to work together.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! I don’t fault animal rights groups for arguing for their point of view – the First Amendment exists for a reason – but I do find fault with some of the tactics. 5) Clowning around at Walter Reed.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Media 59

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. And we do it because we’re by and large a very collaborative group.

Writing 99

Writing Interviews Pitching Industry 99

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. This is like picking a favorite child! The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Tim Westermeyer.

Apparel 106

Apparel Public Affairs Corporate Training 106

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. While a small group of people will understand the value of working with a designer one-on-one, most people would choose option 1… and this is exactly why crowdsourcing sites do so well.

Web 68

Web Financial Meeting Print 68

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Conference Ethics 52

PRSay

AUGUST 23, 2016

To achieve a better understanding of multimedia’s impact on the internet, we organized a discussion group and invited some of the leading experts in the field. Traditionally, financial news have been less wrapped up with creative videos or fancy images. Why textual information still matters.

Video 60

Video Financial Infographics Web 60