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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you?

Industry 316
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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 149
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211
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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

B2B 203
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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Write the headline last. Use active voice.

Writing 120
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Creative Content That Works with Darren Kingman

Buzzstream

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.