5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The authenticity of this long-term relationship has helped Nike maintain its position as a market leader in athletic wear.

Branding 78

Branding Brand Marketing Guidelines 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? How big of a role does politics play in your marketing?

Government 35

Government Agency Consumer Agriculture 35

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Branding 52

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Click here to view our contributor guide. .

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your thoughts on Influencer Marketing? If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media' Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.

Facebook 149

Facebook Guidelines Print Social Media 149

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Branding 128

Branding Brand Guidelines Creativity 128

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Business Wire

APRIL 12, 2017

When you use images on your site or in news releases, marketing materials and the like, it’s best to use the ones your company or client has created. Google image search has guidelines that are very helpful. Be creative, think outside the text box, and make your releases memorable with the right multimedia elements.

Guidelines 150

Guidelines Study Google Creativity 150

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, of course, agencies will talk about the relationships they have with influencers (some agencies are completely built around the concept of influencer marketing) and how powerful those can be.

Marketing 98

Marketing Case Study Instagram Guidelines 98

5W PR

OCTOBER 3, 2024

The influencer marketing landscape has dramatically transformed in recent years, evolving from a niche tactic to a cornerstone of many modern marketing strategies. Authenticity and engagement are key factors in influencer marketing. Overly scripted or promotional content may alienate followers. 

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Branding Brand Airlines 52

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I put a few guidelines on this–these folks had to be non-manager/non-director level. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 22, 2017

Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. This is especially true in healthcare where there is a long list of regulations and guidelines that can become obstacles to creativity.

Healthcare 266

Healthcare Analytics Agency Trends 266

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. Engagement/Interaction: Another significant difference between celebrity endorsements and influencer marketing is one-way v. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. Image: Jamie ( Creative Commons ). Read the free white paper today! Be Specific.

Branding 120

Branding Brand Guidelines Pitching 120

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Have clear guidelines in place for who will respond, and how to respond, when things go wrong.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Get creative. You can be as creative as you want on Twitter.

Twitter 106

Twitter B2B Branding Brand 106

Buzzstream

NOVEMBER 19, 2024

Our post explains that digital PR is “a marketing tactic used to earn high authority backlinks from online publications that drive rankings and site traffic.” They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. What is Digital PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 173

Analysis Tools SMB Software 173

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98