5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. Creative ideas AR will come out of the trough of disillusionment in 2020. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 173

Analysis Tools SMB Software 173

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers? Image: Jamie ( Creative Commons ).

Brand 120

Brand Branding Guidelines Pitching 120

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. Check out our pitching guide for media contacts and pitching tips! Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons). Hash Out the Hashtag.

Instagram 120

Instagram Guidelines Travel Pitching 120

Cision

SEPTEMBER 9, 2016

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. Generally speaking, most press releases should be between 400 and 600 words. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Get creative.

Twitter 106

Twitter B2B Brand Branding 106

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends Web 170

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

NOVEMBER 14, 2015

Think of your pitching goals. Give details on what you want the influencer to share or promote, but don’t set guidelines or micromanage their behavior. Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Establish Metrics.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. Transcript Here is an edited transcript of our conversation.

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Stalwart Blog

OCTOBER 31, 2014

I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal.

Guidelines 76

Guidelines Nonprofit Writing Creativity 76

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Find your matches.

Healthcare 98

Healthcare Communications Measurement Resources 98

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started. Matt: Yeah.

Digital PR 62

Digital PR How To Analysis Tools 62

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do. Since your existing employee is already sitting in a chair WITHIN YOUR COMPANY, that employee conceivably already understands your brand promise.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. I’m open to pitches on these, but please read this first.

B2B 146

B2B Marketing Survey Software 146

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

AUGUST 16, 2016

Ask yourself: What is my elevator pitch? Social media crisis guidelines should be included as well. With these five must-haves in your PR plan, just add in your company’s major goals, strategies, some creative ideas, and you will be set up for PR success. A true definition of your company. What do we offer our stakeholders?

Company 60

Company Guidelines Crisis Measurement 60

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing.

Infographics 60

Infographics Tools Writing Guidelines 60

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Conference Ethics 52

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62

System Google Policies Guidelines 62

Wildfire

NOVEMBER 29, 2018

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. However, if you follow these guidelines, which I learned from the great man himself, you can probably save yourself the time and cost of that course: 1. Finish your marketing strategy.

Agency 56

Agency How To Course Creativity 56

PR Fuel

MARCH 17, 2020

Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business. PR Tips How To Pitch to a Publication. You’re getting straight to the point.

Publicity 82

Publicity Small Business Advertising Advertising 82