Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

Agility PR Solutions

SEPTEMBER 6, 2023

Then you need to know how to use sales data to promote a healthy ROI and profit margin. When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions. Are you ready to uplevel your next PR campaign?

Creativity 120

Creativity Data How To Publicity 120

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business.

How To 321

How To Media Report Pitching 321

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. This is how to achieve lasting growth.

Creativity 52

Creativity Agency Leadership Sports 52

Agility PR Solutions

JULY 24, 2024

A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions. Well, they grab tons of attention.

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Data How To Marketing Creativity 105

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. They can also provide a step-by-step tutorial on how to use the product for maximum results.

Creativity 88

Creativity Video Social Media Education 88

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

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How To Resources Pitching Tools 195

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Brainstorm ideas for how to showcase the brand in Louisville. I liked how the students were able to choose which brand they wanted to focus on for the assignment.

Creativity 99

Creativity Social Media Groups Video 99

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. The post How to use Instagram videos effectively on your business’s page appeared first on Agility PR Solutions.

Instagram 164

Instagram Video How To Creativity 164

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The last one is player retention, which involves assessing how many players continue to engage with the game over time.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Inevitably there are ideas or content that can be repurposed or that may inspire creative thinking by multiple parties, and when that happens, everyone wins. . The post How To Manage A PR Team: 5 Tips appeared first on Crenshaw Communications. Don’t be shy.

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How To Agency Internal International 266

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. The post How to select a long-term PR technology partner appeared first on Onclusive. User in Public Relations and Communications. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

Communications Conversations

JUNE 9, 2022

You assisted them in learning how to listen and engage. And you’re at a loss for how to get them to be more active. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. You helped them brush up (or create) their profiles. And they even made a couple posts.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Vendors that set up programs with their clients encouraging them to participate in media opportunities earn greater share of voice and more placements in higher-tier publications. . Think outside the B2B box.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. How To Sell Value – Demystified is now available to pre-order here.

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How To Case Study Financial Agency 124

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Branding 78

Branding Brand How To Film 78

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

How To 144

How To Creativity Storytelling Writing 144

Prohibition

JULY 18, 2023

It involves reflecting on our persona and how we present ourselves to the world. By identifying our character, we gain a clearer picture of our strengths and weaknesses, which helps us understand how to better leverage our abilities. The episode also shed light on the importance of creativity in discovering our purpose.

Creativity 62

Creativity Tools Communications Publicity 62

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. An adjusted workflow that builds in multiple compliance checks might look something like this: How to get compliance right. Marketers have started to figure out how to build better relationships with compliance teams.

Creativity 97

Creativity Marketing Insurance Insurance 97

HMA Public Relations

MARCH 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […].

Pitching 54

Pitching Creativity How To Report 54

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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How To YouTube Software Creativity 240

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Prowly

NOVEMBER 15, 2017

This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions. The post Breaking Out Of The Creativity Crisis appeared first on Prowly Magazine.

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Creativity Crisis Tools How To 91

Agility PR Solutions

FEBRUARY 6, 2022

The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions. “The survey results clearly point […].

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Privacy How To Survey Creativity 146