Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

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How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Inevitably there are ideas or content that can be repurposed or that may inspire creative thinking by multiple parties, and when that happens, everyone wins. . The post How To Manage A PR Team: 5 Tips appeared first on Crenshaw Communications. Don’t be shy.

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How To Agency Internal International 266

Cision

NOVEMBER 22, 2017

Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision. You can then buy the relevant tab words.

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How To Instagram Mobile Video 284

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

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How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Vendors that set up programs with their clients encouraging them to participate in media opportunities earn greater share of voice and more placements in higher-tier publications. . Think outside the B2B box.

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How To Advertising Advertising Data 241

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

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Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) The post How to Generate Creative Content Ideas With Abi Bennetts appeared first on BuzzStream. Unfortunately, as you’ll see, it’s on a bit of hiatus.) Get ready to take notes!

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Creativity How To Automotive LinkedIn 99

ImPRessions - Crenshaw Communications

JULY 26, 2019

Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. The post How To Manage Expectations For A PR Campaign appeared first on Crenshaw Communications.

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How To Agency Survey Education 225

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services.

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Consumer Brand Branding How To 243

Deirdre Breakenridge

SEPTEMBER 12, 2019

ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What can you recommend for creative tools and resources? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

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How To Resources Infographics Tools 44

Cision

SEPTEMBER 5, 2017

To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. More often than not, in-house content creation narrows down your creative ability significantly. Decide on The Resources You Will Use. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

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Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. The post How to use Instagram videos effectively on your business’s page appeared first on Agility PR Solutions.

Instagram 164

Instagram Video How To Creativity 164

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. The post How to select a long-term PR technology partner appeared first on Onclusive. User in Public Relations and Communications. Enterprise (> 1000 emp.).

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Technology Comparison How To Software 195

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

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How To Media Guidelines Pitching 176

Agility PR Solutions

SEPTEMBER 6, 2023

Then you need to know how to use sales data to promote a healthy ROI and profit margin. When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions. Are you ready to uplevel your next PR campaign?

Creativity 120

Creativity Data How To Publicity 120

Communications Conversations

JUNE 9, 2022

You assisted them in learning how to listen and engage. And you’re at a loss for how to get them to be more active. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. You helped them brush up (or create) their profiles. And they even made a couple posts.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

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How To Resources Pitching Tools 195

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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How To Creativity Storytelling Writing 144

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling.

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Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

FEBRUARY 6, 2022

The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions. “The survey results clearly point […].

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Privacy How To Survey Creativity 146

PRSay

OCTOBER 14, 2024

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

Creativity 86

Creativity Fashion Instagram Study 86

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Strong writing skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

PR for Anyone

NOVEMBER 3, 2021

” What is the most creative residential real estate story the Washington Post has run? Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) What is the most creative residential real estate story Inside Nova has run? There was a guy who built a survivalist home in Maryland.

Real Estate 223

Real Estate Local Pitching Media 223

PR for Anyone

MARCH 26, 2020

Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. How to Get Involved In only 10 days of following the simple steps of this challenge, you will gain MASSIVE visibility for your business. So, what's holding you back? Are you up for the challenge?

Publicity 299

Publicity Pitching YouTube Creativity 299

PRSay

MAY 11, 2020

Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk. Make time to connect with coworkers. When I worked in the office I loved quick deskside meetings and catch-ups.

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How To Transportation Enterprise Meeting 164

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. That’s a good thing, except where the drive to please leads us to say things we shouldn’t.

Agency 353

Agency Interviews Pitching Retail 353

PRSay

OCTOBER 5, 2020

Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. But by prioritizing communication, connection and community-building, leaders and employees can overcome those challenges to create a thriving remote-workplace culture.

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How To Employee Survey Exercises 180

PRSay

OCTOBER 21, 2022

Don’t get discouraged; get creative. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. Sometimes, the need to pivot stems from other circumstances beyond our control.

Strategy 156

Strategy How To Video Reputation 156

Agility PR Solutions

JULY 24, 2024

A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions. Well, they grab tons of attention.

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Data How To Marketing Creativity 105

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. How To Sell Value – Demystified is now available to pre-order here.

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How To Case Study Financial Agency 124

Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. It was relatable, creative, and anchored in a universal experience. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The tagline Got Milk?

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Examples How To Product Launch Print 104