Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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How To Creativity Publicity Report 285

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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How To YouTube Software Creativity 240

Prohibition

FEBRUARY 6, 2025

Over the last few weeks, Ive personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agenciesincluding Prohibition PR and Trio Media. ” How This Scam Works They create fake profiles pretending to be agency employees. Their main trick? or call 0300 123 2040.

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Creativity Agency Employee Facebook 71

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

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How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Inevitably there are ideas or content that can be repurposed or that may inspire creative thinking by multiple parties, and when that happens, everyone wins. . The post How To Manage A PR Team: 5 Tips appeared first on Crenshaw Communications. Don’t be shy.

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Agility PR Solutions

MARCH 13, 2025

Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

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Storytelling Brand Branding How To 105

Cision

NOVEMBER 22, 2017

Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision. You can then buy the relevant tab words.

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How To Instagram Mobile Video 284

Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. It was relatable, creative, and anchored in a universal experience. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The tagline Got Milk?

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Examples How To Product Launch Print 104

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

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Creativity Blogging Branding Brand 155

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Vendors that set up programs with their clients encouraging them to participate in media opportunities earn greater share of voice and more placements in higher-tier publications. . Think outside the B2B box.

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Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

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Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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Creativity Meeting Advertising Advertising 156

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Consumer How To Privacy Fashion 78

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) The post How to Generate Creative Content Ideas With Abi Bennetts appeared first on BuzzStream. Unfortunately, as you’ll see, it’s on a bit of hiatus.) Get ready to take notes!

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Creativity How To Automotive LinkedIn 99

ImPRessions - Crenshaw Communications

JULY 26, 2019

Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. The post How To Manage Expectations For A PR Campaign appeared first on Crenshaw Communications.

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Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services.

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Consumer Brand Branding How To 243

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. The post How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Choosing the Right Format for The Story The choice of format is crucial in delivering the story effectively.

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Storytelling Brand Branding How To 78

Deirdre Breakenridge

SEPTEMBER 12, 2019

ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What can you recommend for creative tools and resources? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

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How To Resources Infographics Tools 44

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Consumer How To Privacy Fashion 78

Cision

SEPTEMBER 5, 2017

To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. More often than not, in-house content creation narrows down your creative ability significantly. Decide on The Resources You Will Use. Twitter: [link].

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Strategy How To Media Measurement 244

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

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Industry How To Insurance Insurance 222

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The last one is player retention, which involves assessing how many players continue to engage with the game over time.

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Video How To Marketing Television 78

5W PR

DECEMBER 4, 2024

The app’s user-friendly interface and creative tools also make it easy for users to create and share engaging content. The post How to Create Viral Campaigns for App Launches: Lessons from Top Performers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Viral How To Advertising Advertising 78

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

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Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. The post How to use Instagram videos effectively on your business’s page appeared first on Agility PR Solutions.

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Instagram Video How To Creativity 164

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. The post How to select a long-term PR technology partner appeared first on Onclusive. User in Public Relations and Communications. Enterprise (> 1000 emp.).

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Technology Comparison How To Software 195

Contently - Strategy

AUGUST 15, 2024

So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. Ask the Content Strategist: FAQs About How to Create a Content Marketing Strategy How often should I update my content marketing strategy? In other words, you need a content strategy.

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Content Marketing Strategy How To Marketing 65

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. This is how to achieve lasting growth.

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Creativity Agency Leadership Sports 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

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Agency How To Construction Advertising 223

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

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How To Media Guidelines Pitching 176

Agility PR Solutions

SEPTEMBER 6, 2023

Then you need to know how to use sales data to promote a healthy ROI and profit margin. When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions. Are you ready to uplevel your next PR campaign?

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Communications Conversations

JUNE 9, 2022

You assisted them in learning how to listen and engage. And you’re at a loss for how to get them to be more active. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. You helped them brush up (or create) their profiles. And they even made a couple posts.

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LinkedIn Creativity Employee Case Study 152

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

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