Cision

SEPTEMBER 15, 2016

So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. How did you get your start in communications?

Journalism 0

Journalism Policies Strategy Survey 0

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. You may be surprised at how little investment you need to kick start the business. states that appear to be disproportionately caught up in the long-term unemployment problem.”

How To 180

How To Leadership Government Reputation 180

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice.

Software 176

Software Measurement B2B Training 176

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

How To 195

How To Resources Pitching Tools 195

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Today’s PR teams are expected to have a strong understanding of how to inject corporate messaging into multimedia.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. So make sure you make the most of every opportunity you are given, and one day you will find that every step you took, no matter how small, led you to where you are today. Every opportunity is what you make of it. … Read more.

Film 150

Film How To Journalism Writing 150

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. So make sure you make the most of every opportunity you are given, and one day you will find that every step you took, no matter how small, led you to where you are today. Every opportunity is what you make of it. … Read more.

Film 150

Film How To Journalism Writing 150

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Well, like you said, you know what, just there, your sources as well, and being transparent about how you’ve worked this out. And that, that goes across these pages as well as creative camp. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. ” she told me. And in 2019, we’re going to see that become true.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Cision

JULY 30, 2015

Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Buzzstream

MARCH 5, 2025

That’s how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking.

Digital PR 62

Digital PR How To Analysis Tools 62

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). I wanted to understand what was important to my journalist “friends” and needed to see how they reported on matters that affected our clients.

Big Data 250

Big Data Data Education International 250

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. As the number of journalists using these tools increases, so too does their general understanding of how to leverage their constantly connected audiences.

Social Media 120

Social Media Journalism Media Study 120

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence. Simply using a buyer persona isn’t a guarantee of success.

How To 120

How To Tools Exercises Viral 120

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. Spend your tuition money learning something which sparks your curiosity and creativity.

Education 227

Education Writing Pitching Groups 227

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902. Thanks for reading.

eBook 52

eBook Journalism Analytics Privacy 52

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 153

Mobile SEO Web Training 153

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Here, I wanted to share a few outside-the-box approaches to networking that may not have crossed your mind and how to get the most out of them. “hit the gym”), I’ve realized that networking isn’t only limited to meet-and-greets and mixers. Coffee dates.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 162

Study Media Relations Media B2B 162

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out! Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Let’s examine each of the major platforms and how to speak the language.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No Image: Todd Huffman ( Creative Commons ), Geoff Livingston. Inbound or content marketing became a top priority for Internet marketing. Want to create standout content? No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media International 120

Cision

MAY 8, 2015

Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology. They also contributed internally, helping colleagues across their firms become more creative and strategic in their thinking. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic.

Publicity 118

Publicity Conference Leadership Measurement 118

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? While journalism continues to shrink, PR will continue to grow. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

JULY 30, 2015

By establishing goals for your press releases, you can assess how well they’re working in your overall strategy, and make changes to get better results. Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! Images: Yusmar Yahaya , freeparking , desi (Creative Commons).

Journalism 120

Journalism Analytics Creativity Pitching 120

Buzzstream

NOVEMBER 21, 2024

(Knowing what goes into our newsletter, I honestly don’t know how they have time to fit in all of the great information they do.) Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. MuckRack’s newsletter captures the journalism industry zeitgeist.

Digital PR 62

Digital PR SEO Web Resources 62