5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The launch of a new video game is an exciting yet demanding endeavor.

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Video How To Marketing Television 78

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Be creative and keep an open mind. Managing and responding to media leads is a valuable marketing strategy.

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How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

All kinds of assets – from marketing archives to verbal briefings – are helpful for shaping a story, especially for a B2B company. It’s surprising how often we stumble on a nugget that the client didn’t think to share with us because no one thought it pertinent to the PR program. Share as many assets as possible .

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How To Agency International Internal 266

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. How Are Executives Misusing Micro-Influencers? The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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How To Instagram Mobile Video 284

Agility PR Solutions

MARCH 13, 2025

Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands.

Storytelling 103

Storytelling Brand Branding How To 103

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Ronn Torossian

APRIL 1, 2025

Learn how to leverage Snapchat marketing through ephemeral content and creative tools to reach Gen Z and millennial audiences for better engagement and sales The post Marketing on Snapchat: The Power of Ephemeral Content and Engaged Audiences appeared first on.

Marketing 195

Marketing Creativity Tools How To 195

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. press releases, ads), and how to build momentum over time. The tagline Got Milk?

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Examples How To Product Launch Print 104

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Targeted Marketing Campaigns Divide customers into segments based on shared characteristics and tailor marketing messages accordingly.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. So the question is, how do you implement a successful earned media strategy? Without SMART goals, measuring the success of your marketing strategy is next to impossible.

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Strategy How To Media Measurement 244

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Targeted Marketing Campaigns Divide customers into segments based on shared characteristics and tailor marketing messages accordingly.

Consumer 78

Consumer How To Privacy Fashion 78

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. “How much could you possibly write about industrial marketing?”

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Industry How To Insurance Insurance 222

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. So how, then, can they spend hours binge-watching their favorite Netflix shows? Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

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Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JULY 26, 2019

Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. The post How To Manage Expectations For A PR Campaign appeared first on Crenshaw Communications.

How To 225

How To Agency Survey Education 225

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? We can't show you how to become the next Apple, but we can do the next best thing. Since you've been creating brand awareness and building a brand for a while, your marketing costs are also lower.

Brand 104

Brand Branding How To Measurement 104

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Event & Experiential Marketing. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) The post How to Generate Creative Content Ideas With Abi Bennetts appeared first on BuzzStream. Unfortunately, as you’ll see, it’s on a bit of hiatus.)

Creativity 99

Creativity How To Automotive LinkedIn 99

5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Understanding the Power of Virality A viral campaign is a marketing initiative that spreads rapidly and organically through word-of-mouth.

Viral 78

Viral How To Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Interviews Privacy 189

Onclusive

DECEMBER 20, 2021

Are they thinking about where the market will be in 1, 3 or 5 years from now? Onclusive’s flagship Analyst product is more powerful than anything else on the market and requires a more sophisticated setup and admin. The post How to select a long-term PR technology partner appeared first on Onclusive. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Agility PR Solutions

JULY 24, 2024

That’s because they’re all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions.

Data 103

Data How To Marketing Creativity 103

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. They bring solutions to market, create highly skilled jobs, drive up productivity and maintain UK competitiveness.” This is how to achieve lasting growth.

Creativity 52

Creativity Agency Leadership Sports 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223

Agency How To Construction Advertising 223

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis.

Crisis 186

Crisis How To Brand Branding 186

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

DECEMBER 3, 2024

It’s stringing words together based on how probable it is they will appear together based on the context. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. I also don’t think its new products have gained the market traction they need. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

PR for Anyone

NOVEMBER 3, 2021

I’m also interested in the local real estate market. Or, there are no homes on the market here and why. ” What is the most creative residential real estate story the Washington Post has run? on the real estate market, or even local economic factors (new Metro stop, etc.). We also like to cover trends in the market.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion.

Agency 353

Agency Interviews Pitching Retail 353