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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334
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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

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The Value of Focusing on Big-Picture Decisions

PRSay

Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Pitching 144
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When Pitches Require More Than Newsworthiness

PRSay

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 110
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Don’t Compare Your Beginning to Someone Else’s End

PRSay

Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 129
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Why We Are ‘Taken’ by Certain Storylines

PRSay

Cue the rant about how unoriginal Hollywood is. How everything is derivative, nothing creative out there. I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Take a Hike: Thinking Your Way to Success

PRSay

And that doesn’t happen without deep, creative thinking. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.