Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

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Solo PR Pro

AUGUST 17, 2021

We are all storytellers. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Using storytelling and data together. Opting for a simpler approach to storytelling. Everybody is a storyteller.

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Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

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Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

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5W PR

NOVEMBER 22, 2024

However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing. Creativity Imagination and creativity are essential for children’s development, and educational toys can play a vital role in fostering these qualities.

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PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I like helping people express themselves creatively and share their knowledge.” I thought, ‘I really like what they’re doing. Melton was guest speaker for the Feb.

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PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. And I’m here to help with those who would like to join this PR movement.

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5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Creative Storytelling : We differentiate our clients in a crowded market through innovative storytelling. Ready to elevate your holiday strategy?

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Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Let me tell you about one such story. The rest, as they say, is history.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. But there are storytelling opportunities that the incumbents don’t have. We had to if we wanted to be taken seriously.

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5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

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Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. But a lot of them stuck it out. The brand purpose craze.

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PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that. How to End a Press Release.

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Contently - Strategy

MAY 27, 2024

However, learning how to work with freelance writers can be a challenge. How to Find Freelance Writers Finding the perfect freelance writer is like panning for gold in a river of talent. Contently’s marketplace alone has more than 165,000 freelance creatives. Quality varies significantly among writers. What’s next?

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wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. Get to know digital marketing and storytelling.

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Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2024

In this post, Sasha Dookhoo explains how PR teams can set themselves up for success in holiday-themed campaigns – and to recognize what success looks like. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Otherwise, we risk declining professional standards.

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5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. One of the most successful approaches is storytelling.

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Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. The post How to Utilize YouTube for Your Brand appeared first on Konnect Agency. Why YouTube? There are many different ways to create content.

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ImPRessions - Crenshaw Communications

JULY 18, 2023

But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example. Otherwise, they risk excluding a subsection of their target audience.

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Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

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Ethical Voices

JUNE 12, 2023

The community also didn’t always know what was strategically sound or how to get media attention. We apply it and how to actually move messaging and narratives and how to tie back to key messages and how to think from an audience perspective. It lacks that creative thought. It lacks originality.

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Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? How do you know your content is resonating with your audience? On Wednesday, March 22 nd , at 8:30 p.m.

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Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. To connect with Katie, you can follow her on Twitter.

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Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. How To Win It. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” How To End It.

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Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Speaking Engagements.

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Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

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Rock the Status Quo

DECEMBER 10, 2015

So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Get Creative With WHO You Pitch. Put on Your Storyteller Hat. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets.

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Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. How are we inviting them?

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. But a top PR professional knows how to build relationships with journalists — typically by demonstrating the value of the sources and stories we can access.

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Cision

JULY 30, 2015

Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

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Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Many of those skills DO apply today.

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ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Adaptability and flexibility It’s all about change.

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