PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. ” What is the most creative residential real estate story the Washington Post has run? Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) What types of residential stories do you like to cover? “I

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

FEBRUARY 4, 2019

Though she acknowledged that we have the ultimate responsibility to educate our executives and clients about the “right” way to measure and report our results, she also knows how important it is to figure out what the boss really wants first. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Measurement 111

Measurement How To Strategy Pitching 111

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Are you surveying people to get chat GPT statistics or are these statistics that you’re finding from various places on the web? quickly, but then you take it in other directions as well, like how much energy usage.

Creativity 62

Creativity Digital PR Data Pitching 62

PR Job Coach

MAY 16, 2010

The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Take control of third party web-based databases. And you can be as creative as you want and need. Instead, employ Twitter as a strategic tool to add value to the knowledge stream on the web. Become an active Twitterer!

Engineering 158

Engineering How To Google Web 158

Buzzstream

OCTOBER 21, 2021

Which were the last design updates we asked the creative team? A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? from SEO to Web Dev). The post How to Implement a Project Management Workflow for a Link Building Team appeared first on BuzzStream.

Software 152

Software How To SEO System 152

Cision

NOVEMBER 9, 2015

You’re probably familiar with how to create bold, italic and underlined text, and despite this few people use these features to create emphasis within their content. One more creative way to create structure in your post is to change fonts. Images: Nikolay Bachiyski , mkhmarketing ( Creative Commons ). Conclusion.

How To 120

How To Engineering Creativity SEO 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Small Business Creativity 147

Beyond PR

NOVEMBER 1, 2016

This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. As the world increasingly goes mobile, so shall the technology. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. The metaverse, Web 3.0, Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

FEBRUARY 17, 2015

And, I would also add in an element of how others are using social media for cyber-bullying and how to manage that. Like I said, I think the other half of this coin is teaching kids how to use the internet for good. I mean, these kids are learning how to use the web at a very early age now (for my kids, that was about age 3).

How To 60

How To Web Social Media Privacy 60

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 190

Employee Skype Meeting Nonprofit 190

PR 20/20

NOVEMBER 18, 2022

The call to action you include in your web copy depends on the action you want your readers to take. The best part about CTAs is that you can make them as creative as you wish. Both accomplish the same task but adding a creative spin can help your company's personality shine through. How to Set Up a CTA. Shop the look.

Marketing 80

Marketing eBook Creativity Social Media 80

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. We’ve all got a story of how an advert has seemingly followed us around the web or how an ad has serendipitously appeared in our newsfeed.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

JANUARY 26, 2015

Suggest positioning a certain article as a “How to” post. You just want to make sure you’re not telling them how to do their jobs. What it means for PR: Again, no big surprise here that HuffPo, Mashable and Buzzfeed are among the more shared media properties on the social web. And, they have a business section?

Pitching 60

Pitching How To Trends Video 60

Landis PR

AUGUST 13, 2024

Here’s how to use visuals effectively: High-Quality Photos and Videos: Invest in professional photography and videography to capture the essence of your message. Here’s how to approach this: Set Clear Goals: What do you want to achieve? Measure ROI: Determine how you will measure success. Define this clearly.

Policies 59

Policies Community Measurement Local 59

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks.

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

JANUARY 5, 2016

I ask you: how could anyone improve upon perfection? We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Social media links should always be at the bottom of your web page in the footer.”. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

FEBRUARY 5, 2013

An active Facebook wall creates the kind of social proof you need to show creativity and authority. Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Just drop us a comment below and let us know how you’re managing social as a B2B. Build an Active Facebook Wall.

B2B 92

B2B Facebook Community How To 92

Contently - Strategy

JUNE 25, 2024

Content marketing blogs offering advice and tips Check out these content marketing blogs to hone your skills, keep up with current trends, and find strong examples of creative content. Many of CMI’s posts share real-world examples with clear explanations of the rights, wrongs, and how-to-do-it-betters. Hit me up if you find one.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. 88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities.

Strategy 67

Strategy How To B2C Content Marketing 67

The Resolution Blog

NOVEMBER 16, 2015

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. PRs practically own Pinterest and they are great mood boards to kick start creative ideas. This extension helps you make sure you spot any typos when writing on the web.

Pinterest 120

Pinterest Creativity Web Tools 120

PR 20/20

JULY 21, 2016

Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages. They include: HTML : The structure and framework for all web pages.

How To 0

How To Web Resources Training 0

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. No, that doesn’t mean just creating videos.

Storytelling 137

Storytelling Video Strategy Analytics 137

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Here’s how to start thinking through logistics: Setup: Who are we inviting? How are we inviting them? Is our marketing automation platform linked with our web conferencing account?

Storytelling 145

Storytelling Video Groups Conference 145

Konnect Agency

JANUARY 19, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization.

Strategy 52

Strategy Marketing Web Creativity 52

Konnect Agency

JANUARY 14, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization.

Strategy 52

Strategy Marketing Web Creativity 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

Contently - Strategy

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. It revealed valuable insights about content longevity, SEO, and how our readership has evolved.

Blogging 109

Blogging SEO Analysis Content Marketing 109

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 142

Study Media Relations Media Measurement 142

Cision

SEPTEMBER 16, 2015

Regardless of what press releases do for your ranking, they do give you a wider presence on the web. If you are willing to dedicate time to learning how to do these tasks yourself (or have an employee who can take them on), you can save thousands of dollars on your PR. Consider them all breadcrumbs leading back to your website.

SEO 120

SEO Web Writing Tools 120

The Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 23, 2015

Prior to her webinar , Dorie answered a few of our questions on how to identify a “unique” idea. Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. A: The web is never-ending, and it could easily suck hours out of your day.

Web 120

Web Energy Twitter Creativity 120