ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Weshould get creative with tactics. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Your strategy statement should summarise how you plan to achieve your goals, in a simple action focused statement. 7 Creative. The post How to write a public relations plan in 10 steps appeared first on Stephen Waddington. This relates to channels. 8 Channels.

Writing 106

Writing Publicity How To Measurement 106

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

Writing 149

Writing Storytelling Data Analysis 149

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. HOW TO SUBMIT Submitted articles must be 600–900 words.

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Company How To Leadership Pitching 100

Maxim Behar

APRIL 14, 2024

And that's how I combine all the diverse activities that fill my day, but now they can be summed up with a single word – communications. I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. How can I even fall asleep?

Writing 59

Writing Social Media Meeting Facebook 59

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job.

Creativity 97

Creativity Marketing Insurance Insurance 97

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that.

How To 105

How To Writing Video Fashion 105

Contently - Strategy

MAY 27, 2024

However, learning how to work with freelance writers can be a challenge. How to Find Freelance Writers Finding the perfect freelance writer is like panning for gold in a river of talent. Contently’s marketplace alone has more than 165,000 freelance creatives. Quality varies significantly among writers. What’s next?

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How To Creativity Social Media Construction 52

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Onclusive

JUNE 7, 2017

Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. They write and want their work to make an impression on people. The post How to Care for Your Key Customer: The Journalist appeared first on AirPR.

How To 150

How To Fashion Interviews Local 150

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

How To 279

How To Media Pitching Creativity 279

PR for Anyone

NOVEMBER 3, 2021

” What is the most creative residential real estate story the Washington Post has run? How do you prefer to be pitched? Email is best to get it in writing. Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) There was a guy who built a survivalist home in Maryland.

Real Estate 223

Real Estate Local Pitching Media 223

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 49

Writing How To Engineering Education 49

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Want to know how to attract coverage with your press release?

Writing 120

Writing Employee Creativity International 120

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. How can you make them care? Thoroughly understand the audience before you pitch or write. How can you leverage content further? Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

Creativity 77

Creativity Technology Marketing Web 77

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 40

Writing How To Engineering Education 40

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth).

Writing 100

Writing How To Measurement Advertising 100

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: . .” ” __.

Pitching 81

Pitching Company How To Study 81

Waxing UnLyrical

FEBRUARY 6, 2013

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, Image: Jeremy Brooks via Flickr, Creative Commons. Just write.

Writing 109

Writing Blogging Conference Creativity 109

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision.

Consumer 243

Consumer Branding Brand How To 243

Buzzstream

JULY 16, 2024

Before we discuss how to ideate your study, it’s important to note that you always want your data to produce surprising results; the more obvious the results, the harder it is to pitch. Using Proprietary Data or Third-Party Survey Data Proprietary data will always be valuable to entice reporters to write a story about your article.

Study 62

Study Pitching How To Data 62

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Which were the last design updates we asked the creative team? Don’t get caught short!

Software 151

Software How To SEO System 151

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65