Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step.

Agency 39

Agency Marketing Creativity Industry 39

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. These contests can encourage creativity and generate excitement around the book. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive.

Industry 78

Industry Apparel Print Marketing 78

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 222

Publicity How To Examples Crisis Management 222

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. It’s heavy lifting. Review and approval.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. As a thought leader, your goal is to provide authentic insights into industry trends and business. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Meanwhile, public relations has grown and matured as an industry. Breakthrough creative. The problem is, an “integrated” team means that the highest-margin service can dominate the client relationship, and even the creative product.

Agency 421

Agency Creativity Advertising Advertising 421

Konnect Agency

FEBRUARY 27, 2025

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. So, whats your next big idea?

Creativity 52

Creativity Agriculture Viral Mobile 52

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Speaking Engagements. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

JULY 16, 2024

in 2023, even further below the 10% industry benchmark, and off more than 3% from its all-time high in 2020.” ( source ) 4. Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. Paltry budgets. Overall marketing budgets tallied at 7.7% of revenue – down from 9.1%

B2B 180

B2B Survey Marketing Analysis 180

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.” He explained that the fossil-fuel industry is “in transition” and therefore needs his agency’s services more than ever.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Passion for the PR industry and its best practices. Creative and collaborative environment that emphasizes your personal growth. Help with social media content creation and report.

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

MARCH 20, 2025

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.

Strategy 94

Strategy Brand Branding Resources 94

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

Agility PR Solutions

MARCH 9, 2025

The travel industry has always been a dynamic and competitive sector, often requiring brands to leverage creative strategies to stand out. The pandemic devastated the travel industry, forcing travel companies to reassess everything from marketing strategies to customer relations.

Travel 94

Travel Digital PR Creativity Industry 94

Agility PR Solutions

JULY 9, 2024

With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the backseat.

Creativity 105

Creativity Marketing Data Industry 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

The ad won raves within the industry and subsequently crashed the Coinbase website. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Agility PR Solutions

FEBRUARY 2, 2025

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Brand 105

Brand Branding Storytelling Creativity 105

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The industry plays a significant role in supporting other businesses but is itself helping to make the UK globally competitive – without the recognition.

Creativity 52

Creativity Agency Leadership Sports 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.) Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Agility PR Solutions

MARCH 13, 2025

In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

Storytelling 105

Storytelling Brand Branding How To 105

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Comply with regulations, law, industry standards & ethical practices.” Don’t skimp here. This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Deirdre Breakenridge

MAY 13, 2019

Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Brands and agencies also have the option on specific social listening platforms to train their own custom models, so the platform can adjust to the sensitivities of each industry and even understand which brand is in front of the screen.

Training 399

Training Video Analysis Data 399

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 1: Dive Deep into Subtopics and Pain Points When working with clients, especially in less exciting industries, focus on exploring subtopics and specific services they offer. Takeaway 5.

Creativity 99

Creativity How To Automotive LinkedIn 99

Ronn Torossian

MARCH 7, 2025

Learn how small alcohol brands DogHouse Brewery and Empathy Wines use creative PR tactics, community building and transparency to compete with industry giants and win loyal customers The post The Unsung Heroes of Alcohol PR: How Two Small Brands Are Making Big Waves appeared first on.

Brand 195

Brand Branding Creativity Community 195

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Steve Barrett on PR

NOVEMBER 16, 2023

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

Industry 131

Industry Creativity Agency Media 131

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. For most major industry awards, the ‘tangible results’ portion represents 40% of the judges’ criteria. Get creative with solutions. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

PR for Anyone

MARCH 26, 2020

Take a moment to pause and think about what you're most good at when it comes to things happening inside your industry. Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. It may be scary at times, but it's an opportunity to show the world the value that you can offer.

Publicity 299

Publicity Pitching YouTube Creativity 299

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

Sports 332

Sports Radio Retail Advertising 332

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405