Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Speaking Engagements. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.” He explained that the fossil-fuel industry is “in transition” and therefore needs his agency’s services more than ever.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Passion for the PR industry and its best practices. Creative and collaborative environment that emphasizes your personal growth. Help with social media content creation and report.

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

JULY 9, 2024

With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the backseat.

Creativity 109

Creativity Marketing Data Industry 109

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

The ad won raves within the industry and subsequently crashed the Coinbase website. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.) Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 245

Communications Creativity Product Launch Writing 245

Wadds Inc.

OCTOBER 28, 2024

It calls for more transparent, ethical and streamlined industry-wide pitching processes. They prioritise industry expertise first, followed by budget and creative capabilities. This trend has created tension between creative evaluation and financial considerations.

Pitching 98

Pitching Industry Publicity Financial 98

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Deirdre Breakenridge

MAY 13, 2019

Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Brands and agencies also have the option on specific social listening platforms to train their own custom models, so the platform can adjust to the sensitivities of each industry and even understand which brand is in front of the screen.

Training 399

Training Video Analysis Data 399

Steve Barrett on PR

NOVEMBER 16, 2023

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

Industry 131

Industry Creativity Agency Media 131

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. For most major industry awards, the ‘tangible results’ portion represents 40% of the judges’ criteria. Get creative with solutions. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

PR for Anyone

MARCH 26, 2020

Take a moment to pause and think about what you're most good at when it comes to things happening inside your industry. Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. It may be scary at times, but it's an opportunity to show the world the value that you can offer.

Publicity 299

Publicity Pitching YouTube Creativity 299

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. PR is about brand reputation and helping companies become industry leaders in their space. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 1: Dive Deep into Subtopics and Pain Points When working with clients, especially in less exciting industries, focus on exploring subtopics and specific services they offer. Takeaway 5.

Creativity 90

Creativity How To Automotive LinkedIn 90

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 306

Marketing Advertising Advertising Industry 306

Steve Barrett on PR

DECEMBER 8, 2022

The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.

Creativity 122

Creativity Industry Blogging 122

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. This reaffirmed that emotional connections, driven by human experiences and humor, are at the core of impactful creativity.

Creativity 78

Creativity Technology Print Trends 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Onclusive

JUNE 2, 2021

Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Wadds Inc.

FEBRUARY 15, 2024

The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. It includes recommended management processes for a risk event and the Arts Council England's audit processes for managing third-party risk.

Creativity 105

Creativity Government Financial Reputation 105

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. You can also use it to find industry conversations that you may be missing out on or emerging trends.

Software 0

Software Comparison Media System 0

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 261

Publicity How To Examples Crisis Management 261

Agility PR Solutions

JUNE 20, 2024

Talent acquisition and retention has been a tough obstacle to overcome across all industries in the post-pandemic age, and companies of all shapes and sizes are perpetually struggling to strategize against the odds.

Creativity 103

Creativity Data Company Marketing 103

ImPRessions - Crenshaw Communications

MAY 25, 2021

When considering a career in PR — or a pivot from another industry — size can matter. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

How To 285

How To Creativity Publicity Report 285

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

ImPRessions - Crenshaw Communications

JULY 2, 2019

In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. But what does that really signify?

Agency 259

Agency Creativity Internal International 259