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Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.
Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. A new infographic by Ohio University illustrates how businesses should communicate with their audience on social, including tips on how to address complaints, questions and bad reviews — and advice on what not to say.
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. These visual elements can be anything from images to graphs or charts that don’t take a lot of time to create, yet are incredibly useful when presenting the information.
Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. In the world of content marketing, this is the presentation of the content.
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.
Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Or check out blog topic generators from HubSpot or Portent.
Many also look for over-the-top creativity or that unique “something.” If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.
The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. In communications, concepts are more accessible to our brains when presented visually. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.
Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format.
GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. Real images to reflect what you are experiencing.
In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.
In fact, it is often better to consolidate and set yourself up for success on fewer social channels rather than spread yourself too thin by trying to be present on them all. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.
When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.
PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.
With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Presenter: Steve Radick, VP, Director of PR, Brunner. Presenter: Fred Cook, CEO, Golin. Presenter: Al Chen, Co-Founder Cooperatize .
As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Here’s How.
How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.
CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 . #1 Visualisation in communication. But only 4.6% have implemented advanced management processes. #2
We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.
The process gets even harder if some team members are only present part of the time. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Encouraging any group of employees to march in step is difficult.
We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.
Videos, photos, infographics, charts…they are everywhere. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Would you want read it?
It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. AI however can analyze a lot of data and present recommendations on how to humanize client engagement based on the personality of your buyer. Indeed, my own predictions are at the very bottom.
Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.
Using images in your communications presents a considerable opportunity to engage further with your audience. Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Images can also help bring your social media content to life.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image.
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image.
After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Image: Karen Cropper ( Creative Commons ).
And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. Don’t miss these related posts: 10 Timeless Creative PR Ideas. Art or Science: Creative Marketing and PR.
For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.
Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand. Visuals engage: A captivating title and great story are a must, but to hook your audience you need to consider visual elements.
So what are the basic principles behind the development and presentation of engaging material? Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. By Kate Cruickshank, communications advisor. At Engage PR, creating content is a key part of what we do.
Based on the introduction screen, it looks like the Windows Snipping Tool on steroids. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. I plan to experiment with this one.
It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. The impact was immediate and impressive.
It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Their observations of current trends brought on a new perspective to the topic for all those present.
It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Their observations of current trends brought on a new perspective to the topic for all those present.
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.
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