Remove Creativity Remove Infographics Remove Viral
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

The chances of marketing content going viral are slim. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. I found it on the Creative Commons website. There’s a better way.

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#CreativePR: Measurement and Data-Based Insights

Marketwired

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. They’re meant to be a tool for business communication, not fine art or viral spectacles.

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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. This is a press release.

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How to Spy on Your Competition & Steal Their Secrets

Cision

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. Cool infographics. ” – Henry Ford. ” – Steve Jobs.

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