Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Provides the support, information and expertise we need.” This Dentsu study seems to reinforce that idea.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It can’t access information beyond the end of 2021. But, in fairness to my AI companion, I fed it very little information. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data. But the conflict typically runs deeper.

Marketing 310

Marketing Corporate Product Launch Viral 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The early RFP discussions and research that goes into a winning proposal also yield good and valuable information that can inform an agency team’s strategies and communications style. You never know which bit of information will be helpful in driving PR results down the road. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Internal Communications.

Training 370

Training Media Training Crisis Communications Corporate 370

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. It’s daunting.

Data 0

Data Tools Technology Banking 0

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. Stay informed about changes in regulations and consumer trends.

Advertising 78

Advertising Advertising Guidelines Television 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The point is, each business will have distinct goals, and they should inform the overall PR and media strategy. Working backward from there will inform a strategic plan and create a structure for prioritization.

Strategy 287

Strategy Media Measurement Product Launch 287

Landis PR

APRIL 14, 2025

The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences. Landis Communications Inc.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Sports 332

Sports Radio Retail Advertising 332

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

5W PR

NOVEMBER 26, 2024

The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Almost all businesses are sitting on data that can be used to position themselves as a key media resource for information, trends, and forecasting. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. For more information, go to www.3StepstoPRSuccess.com Did you invent a new product, write a book, or win an award? Permalink

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. The Evolving CPG Consumer Modern consumers are more informed, health-conscious, and environmentally aware than ever before.

Consumer 78

Consumer How To Privacy Fashion 78

Cision

OCTOBER 7, 2016

As a celebrity booker, personal story points are best- interviews aren’t just about the project with daytime/talk formats so if there’s information about a person’s background, life story, socially conscious interests, etc., What kind of information do you prefer to receive? that’s helpful.

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

JUNE 22, 2021

It’s audio-only and connects the audience and speakers by letting them share information in real time. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms.

B2B 405

B2B Social Media Media Twitter 405

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Provide Useful Information. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Landis PR

OCTOBER 23, 2024

Before we dive in, I’ll define some key terms we’ll be discussing today: Misinformation: False information that is spread, regardless of whether there is intent to mislead. With the emergence of AI-powered large language models and generative AI, there is a growing concern for how this information can be used to deceive or misinform.

Media 59

Media Survey Education Tools 59

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. The Evolving CPG Consumer Modern consumers are more informed, health-conscious, and environmentally aware than ever before.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Information such as job title, age, and location can help build ads that are as relevant as possible. . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. Serve targeted ads based on organic audience. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

More information is almost always better when it comes to a successful collaboration. Inevitably there are ideas or content that can be repurposed or that may inspire creative thinking by multiple parties, and when that happens, everyone wins. . Share as many assets as possible . Don’t be shy.

How To 266

How To Agency Internal International 266

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Prowly

DECEMBER 10, 2024

In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104