OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

MAY 4, 2018

Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. It’s impressive to respective employers, and the information you get in background sessions can inform better decisions. Talk to everyone. Create content.

How To 189

How To Nonprofit Privacy Interviews 189

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Alexa, will technology change the public relations industry?

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” The appetite for information doesn’t follow an antiquated nine-to-five work week. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Find Creative Angles. You also need to set a realistic, time-based goal.

Creativity 101

Creativity Data Measurement Product Launch 101

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Information is our currency, and news nuggets or insights from background briefings can turn into valuable story or program ideas. Measure what matters. Make your expectations clear.

Agency 223

Agency How To Construction Advertising 223

Cision

OCTOBER 22, 2015

Include quotes from a company spokesperson, a boilerplate or “about” section and include up-to-date contact information. Pitching Reporters and Influencers. If writing an email pitch, use a clear, concise subject line, keep your copy to a maximum of five sentences and be sure to use links, not attachments.

Pitching 120

Pitching Community Travel Social Media 120

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

The Proactive Report

JUNE 18, 2021

People today have access to a wealth of information. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! And remember—consumers are more informed than ever. They can spot a sales pitch a mile off. Optimization works in conjunction with measurement. Image: Roxanne Ready ( Creative Commons ).

Pinterest 120

Pinterest Measurement Exercises Travel 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. This wealth of information helps you to create customer personas that are incredibly detailed and accurate. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. People search organically for information, knowledge , inspiration, entertainment, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

NewsWhip

MARCH 3, 2020

From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish. New business pitches or crisis and issues management? More importantly, we are using data that is unique to the communications world. BP: Absolutely.

Data 88

Data Agency Sports Creativity 88

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 92

Publicity Media Advertising Advertising 92

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. When gathering information on your target influencer, be on the lookout for topics that both motivate them and make them tick. Establish Metrics.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field?

How To 177

How To Guidelines Content Marketing Video 177

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. They interview their clients and staff and will educate, entertain and inform with their content. 4) You don’t measure. 5) You don’t network or pitch. Communication experts are creative, detail oriented and extremely hardworking. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. Here’s where you need to get creative, and this is what you need to consider; Create content with personality – spending time on developing a tone of voice for your brand is time well spent. While long form written content is important, there are lots of other engaging ways to present information.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Shift Communications

MAY 17, 2016

Tell us about measurement and reporting…and so on. Secretly I also think that 80% or more of this information could be found spending 10-15 minutes on our website , but maybe I’m being snarky. Nothing stymies the media more than a good pitch with no follow through. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

AUGUST 16, 2016

Ask yourself: What is my elevator pitch? Include contact information and make sure the PR team is a key part of that chain. Measurement. PR is seeing better measurement each and every day – with Google Analytics, trackable links, hashtag uses and more. A true definition of your company. What do we offer our stakeholders?

Company 60

Company Guidelines Crisis Measurement 60

Presspage

APRIL 11, 2019

These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success. Regardless of the nature of the goal, keep in mind it should be specific, measurable and assign a deadline for evaluation. Get creative. Tell a compelling story. the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. We use an integrated mix of PR and digital marketing communications to cook up content that will inform your audiences and potential buyers, and serve it to them in exactly the right context. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. These measurements will be discovered while doing the goals and objectives research. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88