Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Agility PR Solutions

JANUARY 10, 2022

Within the hyper-competitive digital marketing landscape today, brand and marketing teams alike can often feel as if they have exhausted all their creative ideas. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions. There is hope […].

Instagram 154

Instagram Strategy Marketing Creativity 154

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Instagram Generation. 07 percent for Facebook. Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Awario

OCTOBER 4, 2024

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 130

Instagram Viral Creativity Tools 130

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 133

Instagram Employee Creativity Social Media 133

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.

Instagram 120

Instagram How To Trends Employee 120

Cision

AUGUST 27, 2015

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

Instagram 120

Instagram Television Trends Social Media 120

Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span.

Instagram 120

Instagram Guidelines Travel Pitching 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.

Instagram 120

Instagram How To Trends Social Media 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Brand Branding Social Media 120

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Cision

JULY 16, 2015

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. Want expert advice on how to use Instagram? They may embrace Instagram but avoid Pinterest.

Instagram 120

Instagram Brand Branding Pinterest 120

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. Choosing a theme and sticking to it is one way to make your Instagram account a success. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Stick to a Theme.

Instagram 120

Instagram Storytelling Examples Creativity 120

Cision

JULY 18, 2015

Get creative with angles to help blur the foreground and focus on your subject. Register for Jenn Herman’s Instagram webinar today! Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons). Add Angles, Design Depth. Forget about the zoom function. Use empty space to focus on intricate designs or color patterns.

Instagram 120

Instagram Mobile How To Creativity 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Host a live Q&A on Facebook and Instagram. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

The Resolution Blog

SEPTEMBER 2, 2019

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out.

Instagram 120

Instagram Measurement How To Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. It will revive contextual advertising and give rise to new data targeting tools.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Instagram is a great way to reach youth. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

JUNE 22, 2020

Yet with more than one billion users and counting, Instagram is quickly becoming a very effective social media platform for companies of all kinds. With B2B audiences now skewing younger, Instagram can be powerful. A “boring” B2B brand that embraces Instagram or TikTok is anything but that. Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences. The platform rewards authenticity, creativity, and quick adaptation to trends.

Viral 78

Viral Brand Branding Airlines 78

5W PR

DECEMBER 25, 2024

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

PRSay

DECEMBER 12, 2024

For example, if you are leading the way in how AI tools can fuel creativity, increase efficiency or improve margin, document how you are applying this critical knowledge. Connect with her on LinkedIn , Instagram or at katienealconsulting.com. [a This is your moment to show how indispensable you are.

Measurement 139

Measurement Resources Examples Conference 139

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

NewsWhip

MARCH 21, 2023

First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. And even the biggest TikTok influencers put their Instagram links in their bios.

Instagram 78

Instagram Brand Branding Automotive 78

Deirdre Breakenridge

OCTOBER 30, 2017

If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person. Many social media sites, including Twitter and Instagram, offer a way to do this with relative ease — locations. Instagram is a similar, but a different beast to tackle. Location matters.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

OCTOBER 10, 2017

Check out this recent Instagram ad from Militza Yovanka. This tactic involves partnering with people who have strong followings on websites like Twitter and Instagram and collaborating on how to promote your brand in ways that make sense for their audience. . The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

NOVEMBER 21, 2024

Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books. These contests can encourage creativity and generate excitement around the book.

Industry 78

Industry Apparel Print Marketing 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. Most importantly, verify that the influencer’s niche expertise and brand values align naturally with your own.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Prohibition

JULY 7, 2023

This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! You log in using your Instagram account, so there’s no need to create a new profile. This is a new text-based app set to rival Twitter.

Instagram 62

Instagram Social Media Media LinkedIn 62

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014.

Strategy 244

Strategy How To Media Measurement 244