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Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.
Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.
Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively.
The first is mediocre creative. In our first blog in the series, we dive into Facebook and Instagram. ICYMI: The advancement of the Creator Studio and publishing tools like the ‘ Inspiration Hub ’ and Video Creation Kit added more insights and creative development assistance, making content generating easier. billion as of 2021.
NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts.
Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels. Instagram Reels can be used to promote brand awareness and even recruitment. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture.
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.
Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Instagram Generation. 07 percent for Facebook. Hashtags.
Within the hyper-competitive digital marketing landscape today, brand and marketing teams alike can often feel as if they have exhausted all their creative ideas. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions. There is hope […].
Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.
– Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.” By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ).
Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).
Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.
“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Want more expert Instagram advice?
Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.
Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span.
With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.
With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.
To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.
If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. Want expert advice on how to use Instagram? They may embrace Instagram but avoid Pinterest.
Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Takeaways Instagram was born to share images.
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.
In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Content quality assurance.
A recent bug gave some Instagram accounts as many as 100,000 new followers. Choosing a theme and sticking to it is one way to make your Instagram account a success. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Stick to a Theme.
Get creative with angles to help blur the foreground and focus on your subject. Register for Jenn Herman’s Instagram webinar today! Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons). Add Angles, Design Depth. Forget about the zoom function. Use empty space to focus on intricate designs or color patterns.
Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Host a live Q&A on Facebook and Instagram. Overlooking Facebook .
The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .
We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out.
Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. It will revive contextual advertising and give rise to new data targeting tools.
The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Instagram is a great way to reach youth. A new Pew Research Center survey of U.S.
Yet with more than one billion users and counting, Instagram is quickly becoming a very effective social media platform for companies of all kinds. With B2B audiences now skewing younger, Instagram can be powerful. A “boring” B2B brand that embraces Instagram or TikTok is anything but that. Producing the right content.
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences. The platform rewards authenticity, creativity, and quick adaptation to trends.
We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.
Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And it was kind of, like the worldwide web down the bottom seven years and it’s your Facebook four years, Instagram, nine months, chap GPT, five days. And that, that goes across these pages as well as creative camp.
Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?
For example, if you are leading the way in how AI tools can fuel creativity, increase efficiency or improve margin, document how you are applying this critical knowledge. Connect with her on LinkedIn , Instagram or at katienealconsulting.com. [a This is your moment to show how indispensable you are.
Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales.
By highlighting the creative potential of their products through customer photos, Apple built a massive library of authentic content while demonstrating real-world product capabilities. The campaign has generated over 16 million tagged posts on Instagram alone.
By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.
If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person. Many social media sites, including Twitter and Instagram, offer a way to do this with relative ease — locations. Instagram is a similar, but a different beast to tackle. Location matters.
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