Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. My favorite social media platform is…Instagram!

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. reach across Instagram.

Product Launch 59

Product Launch Agency Consumer Film 59

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. reach across Instagram.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. It’s a great job when you are working to generate interest in something you are passionate about; it’s a tough gig if you think what you’re pitching is lame. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them. Are you a nonprofit? How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

OnePitch

JANUARY 3, 2023

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. Follow Zach Wichter on Twitter , LinkedIn , and Instagram. 3 Elements of a Pitch. [00:09:33] ZW: Phone.

Travel 52

Travel Transportation Pitching Data 52

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

ImPRessions - Crenshaw Communications

APRIL 5, 2017

According to MediaKix , Instagram influencers with fewer than 100,000 followers tend to have the highest rates of engagement. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick. No, Pinterest.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 67

Communications Pinterest Reddit Radio 67

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy. He posts a lot of food pictures on Instagram. But some area.

Marketing 62

Marketing B2B Print Technology 62

Communications Conversations

NOVEMBER 20, 2017

This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. That includes writing content, monitoring and paid strategy and execution.

Meeting 0

Meeting Social Media Employee Pinterest 0

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Wait, did that just say journalists are open to receiving pitches via social media? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Wait, did that just say journalists are open to receiving pitches via social media? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 11, 2015

One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Pitching Comparison 120