5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. Share curated UGC stories with the email subscribers.

Travel 78

Travel Marketing Privacy Community 78

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Instagram Generation. 07 percent for Facebook. Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.

Industry 78

Industry Apparel Print Marketing 78

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 133

Instagram Employee Creativity Social Media 133

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited. Conclusion.

How To 240

How To YouTube Software Creativity 240

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Branding Brand Social Media 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Instagram is fun. Think About Your Audience. Set the Tone.

Instagram 120

Instagram How To Trends Social Media 120

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Branding Brand 120

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

The Resolution Blog

SEPTEMBER 2, 2019

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Firstly, there are marketplaces like Buzzoole , Tribe , indaHash , and Takumi , that have a roster of influencer marketers on their books. What Happens When Instagram Hides “Likes”?

Instagram 120

Instagram Measurement How To Tools 120

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Communications Conversations

APRIL 10, 2018

Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Users are spending more time on Instagram Stories .

Instagram 114

Instagram Branding Brand Facebook 114

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

PRSay

DECEMBER 12, 2024

When objectives like increasing media coverage or improving stakeholder engagement are strategically aligned with go-to-market goals, its far easier to justify additional resources, secure buy-in for new initiatives and prove your teams value. Connect with her on LinkedIn , Instagram or at katienealconsulting.com. [a

Measurement 141

Measurement Resources Examples Conference 141

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

JUNE 22, 2020

For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. . With B2B audiences now skewing younger, Instagram can be powerful. That is simply not true.

B2B 276

B2B Social Media Branding Brand 276

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Salesforce Marketing Cloud customers reported 28% higher email engagement when incorporating customer photos and reviews into their campaigns.

System 88

System Tools Policies Measurement 88

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Cision

OCTOBER 10, 2017

Check out this recent Instagram ad from Militza Yovanka. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Appeal to the imagination. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing. Influencer Marketing & Blogger Relations. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 156

Google Course Survey YouTube 156

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Without SMART goals, measuring the success of your marketing strategy is next to impossible. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Video 125

Video Strategy Marketing Instagram 125

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

JULY 11, 2017

Influencer marketing. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). You just have to be a little creative. So hot right now. Jason DeRusha.

Instagram 122

Instagram Branding Brand Local 122

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. What works on one platform may not resonate with users on the other.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

APRIL 4, 2019

Instagram blew up. And here comes this new influencer marketing and it’s all about the dollars. Just take a peek at some of these comments from that survey: “Influencer marketing is riskier.” Influencer marketing is transactional–pay for play.” Then, in the mid-2010s everything changed.

Industry 127

Industry Marketing Survey YouTube 127

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board.

Publicity 166

Publicity Storytelling Instagram Pitching 166