Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

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Instagram Industry Media Analytics 156

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 It’s also the fastest growing among the larger social media platforms. Even better, your Instagram account and business name is something like Rainbow Flowers or Colors of the Rainbow.

Instagram 158

Instagram Publicity How To Social Media 158

NewsWhip

MARCH 8, 2022

That’s not to say that brands aren’t still dazzling with their creative ads. However, auto brands can reach a different audience on social media platforms, especially if they use them in a personable way. View this post on Instagram A post shared by BMW (@bmw). BMW relies on celebrity partnerships .

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Social Media Publicity Instagram Media 148

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. The post 21 Instagram hacks we bet you haven’t tried (but should) appeared first on Agility PR Solutions. The post 21 Instagram hacks we bet you haven’t tried (but should) appeared first on Agility PR Solutions. But […].

Instagram 136

Instagram Employee Creativity Social Media 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Agility PR Solutions

OCTOBER 27, 2024

Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.

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Analytics Instagram Social Media Trends 103

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

Barokas

MARCH 23, 2018

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. MailChimp, 73.2k

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Instagram B2B Company Creativity 128

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Creativity B2B Examples Marketing 99

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

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Training Video Analysis Data 399

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. So what do you need to do to take advantage of Instagram’s full potential? Want more strategies for using Instagram? Instagram is all about visual content. Share exclusive content.

Instagram 120

Instagram How To Trends Employee 120

Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. In one second, Instagram sees 1,000 comments and 8,500 photo likes. Check out these three steps to create a simple, yet successful Instagram contest: 1. Instagram suggests a two-month time span.

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Instagram Guidelines Travel Pitching 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Instagram is fun. Images: Joseph Morris , Syed Ikhwan ( Creative Commons ). Set the Tone.

Instagram 120

Instagram How To Trends Social Media 120

Cision

AUGUST 27, 2015

Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate news source. That means the network could become PR pros’ social media go-to. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

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Instagram Television Trends Social Media 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Branding Brand Social Media 120

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Instagram is a great way to reach youth. A new Pew Research Center survey of U.S.

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Nonprofit Storytelling Instagram Facebook 240

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos. A spokesperson said longer videos mean more diverse stories.

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Instagram Video Branding Brand 120

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 9, 2015

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens?

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Social Media Data Media Employee 120

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Deirdre Breakenridge

OCTOBER 30, 2017

Map out what social media accounts you still have, how you want them to work for you, and how they can be used to reach your target audience. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account. Instagram is a similar, but a different beast to tackle.

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Branding Brand Pinterest Instagram 229

Cision

JULY 16, 2015

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. Want expert advice on how to use Instagram? Every social network is different.

Instagram 120

Instagram Branding Brand Pinterest 120

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! Videos can be five minutes long.

Instagram 62

Instagram Social Media Media LinkedIn 62

Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. Choosing a theme and sticking to it is one way to make your Instagram account a success. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Stick to a Theme.

Instagram 120

Instagram Storytelling Examples Creativity 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Social Media 118

Social Media Video Media YouTube 118

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. This is especially helpful with the rise of Facebook Live, Instagram Live, Instagram Stories, and SnapChat. This is very helpful if you are taking the pictures on your phone and uploading them directly to social media.

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Software Nonprofit Instagram Social Media 294

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Let’s take a look! Brilliant campaign!

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Social Media Fashion Media Travel 118