Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

MAY 2, 2023

The right benefits Health insurance is a necessity, but college graduates are already thinking down the road to retirement and 401(k) plans. Bright colors and decorated walls and cubicles bring creativity to the office and give off happy feelings, which is how employers want employees to feel about their jobs.

Energy 202

Energy Employee Insurance Insurance 202

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Pay particular attention to your “Professional Headline” and “Summary Statement” insuring that they are descriptive and relevant to wine PR.

Branding 169

Branding Brand Pinterest Insurance 169

ReimaginePR

FEBRUARY 20, 2016

You’re not only paying for those hours you spend together, you’re paying for their expertise, their creative eye, their years of experience and the heart they put into the time you spend together. Insurance: Camera insurance. Let’s not forget about business insurance. We’re way outside of “Cousin Andrea” territory.

Insurance 120

Insurance Insurance Transportation Hotels 120

PRSay

JULY 2, 2019

Be creative. Creativity is key! Even car insurance companies have fun with their communications efforts; take Progressive , for example, whose face of the brand is a hilarious fictionalized saleswoman named Flo. Don’t forget that sometimes the company “we” can seem off-putting.

Branding 141

Branding Brand Insurance Insurance 141

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Get creative with compliance.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

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Creativity Publicity YouTube Insurance 60

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Image: aeu04117 via Flickr, CC 2.0.

Social Media 111

Social Media Communications Healthcare Insurance 111

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A creative agency-fueled map for your brand’s many endeavors. That’s where a creativity agency can help. The post Level Up with a Brand Book Crafted by a Creative Agency appeared first on Konnect Agency. So what are you waiting for?

Creativity 52

Creativity Agency Branding Brand 52

Stern + Associates

MAY 1, 2023

Simply laying low may work for awhile, but offers little insurance against a more popular, visible competitor. But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value.

Strategy 118

Strategy Company Communications Insurance 118

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! As Arthur W.

Publicity 104

Publicity Insurance Insurance Nonprofit 104

Landis PR

FEBRUARY 14, 2022

Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . Photo courtesy of Kittenteeth. Public relations is not a term I heard used until it became a gen-ed choice in college.

Meeting 98

Meeting Insurance Insurance Nonprofit 98

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And so we would start with like the broad topic of homeowners insurance. What have you seen lately?

International 118

International Internal Insurance Insurance 118

Cision

OCTOBER 6, 2015

based B2B consulting firm in the financial and insurance space and we’re just venturing into social media content marketing. Images: Adikos , Julie Raccuglia , Christian Schnettelker , Sheila Scarborough ( Creative Commons ). Q: Ian, we are a U.S.-based Create a blog with amazing content.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. .” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In industries such as insurance or banking, consumers typically have just one provider or preferred vendor, so it probably wouldn’t work for two competitors to team up.

Branding 133

Branding Brand Film Insurance 133

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative. What do see as the biggest PR challenges brands face today? Rapid Fire Round.

Insurance 120

Insurance Insurance Writing Sports 120

Cision

JUNE 19, 2015

Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance. Soft” skills like communication, teamwork and creativity — are just as important, if not more so. Image: Flazingo Photos ( Creative Commons ).

Insurance 120

Insurance Insurance Interviews Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Like the best PR-driven ideas, it is creatively designed yet simply executed.

Branding 136

Branding Brand Local Hotels 136

Reputation Us

DECEMBER 14, 2022

As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Use brainstorming sessions or even improvisational games to keep creativity sharp.

Digital PR 62

Digital PR Google Comparison SEO 62

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. When one hears the word “Geico,” they’re likely to immediately remember a chance to save 15% or more on car insurance. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

PR for Anyone

JUNE 30, 2021

Anybody related to taxes, accounting, wealth management, insurance, anything at all. So if your business has anything to do with that, whether you’re a doctor, a psychiatrist, maybe you’re even a business coach and you do a lot with emotional intelligence, things like that, you can talk about that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Social Media 80

Social Media Communications Healthcare Insurance 80

Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Of course we can’t please everyone.

Insurance 97

Insurance Insurance Course Web 97

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So think about that kind of stuff and let yourself just have a creative time.

Digital PR 71

Digital PR SEO Agency Pitching 71

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Explore your options, utilize surveys and be creative.

Data 60

Data Insurance Insurance Survey 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

MARCH 26, 2024

Practically all possible ones - additional health insurance, sports cards, etc. Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Practical Law Construction

MAY 6, 2020

BUK has helpfully explained this recommendation by reference to the professional indemnity insurance coverage issues that I referred to in my last blog. BUK’s recommendation: Do not include a “fitness for purpose” standard of care for design (except in the process sector).

Insurance 52

Insurance Insurance Construction Blogging 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. The ACA changed all that by saying health insurance should be paying for the pumps. What was StoneArch’s role in premiering Bind?

Agency 54

Agency Healthcare Interviews Insurance 54

Shift Communications

MARCH 4, 2015

You’d think we could put some liability insurance in place for bots by adding caveats into the algorithm to dictate that if a topic is trending, no action is taken if the topic also correlates to keywords such as “abuse” or “suicide”. In other words, you’d still be marketing your white paper to people who will never read it.

Insurance 60

Insurance Insurance Trends Data 60

Mark My Words

OCTOBER 25, 2021

The inevitable happened and the work, created by Uncommon Creative Studio, was banned. Yet no single piece of BrewDog marketing has generated the amount of complaints and conversation as John Lewis’ latest spot for its insurance. Paul Mallon Head of special ops, Lucky Generals Driving debate through creative is a fine craft.

Strategy 60

Strategy Marketing Insurance Insurance 60

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare How To 40