Creativity Insurance Print 
PR for Anyone
JUNE 30, 2021
You need to be pitching national publications NOW for stories that will go to print in October. Anybody related to taxes, accounting, wealth management, insurance, anything at all. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead.
Buzzstream
DECEMBER 4, 2024
Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So think about that kind of stuff and let yourself just have a creative time.
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Shift Communications
DECEMBER 1, 2016
Is High-Deductible Health Insurance Worth the Risk? , To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. Both appeared in print, on the front page of USA Today’s Money section. New York Times. Sarah Babbit. Account Director.
Contently - Strategy
MARCH 18, 2024
Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women.
PR in High Definition
JANUARY 17, 2017
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Get creative with compliance.
Contently - Strategy
JUNE 11, 2020
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.
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