Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 79

Creativity Study Survey Advertising 79

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. Spend your tuition money learning something which sparks your curiosity and creativity.

Education 227

Education Writing Pitching Groups 227

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. It’s tough out there for new media outlets, so creative partnerships are possible.

Local 150

Local Media Pitching Report 150

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Corporate communicators must endeavor to bridge the gap and build communication campaigns that speak to both their audiences while achieving internal needs.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Yet digital PRs can learn plenty from traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends Web 170

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 212

Marketing Content Marketing Data Social Media 212

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity.

Leadership 118

Leadership Groups Viral Crisis 118

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. They also helped me think differently and creatively. You got your degree in journalism, like many in our field. Why or why not?

Sports 113

Sports Travel Television Journalism 113

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

We may live in a world full of texting errors and sloppy online journalism, but that’s no excuse for a professional PR team to slack off. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. How keen is your agency’s attention to detail?

Agency 136

Agency Print Course Travel 136

Cision

MAY 8, 2015

Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology. They also contributed internally, helping colleagues across their firms become more creative and strategic in their thinking. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top. If you mention the Simpsons, you’ve got my attention.

Digital PR 62

Digital PR How To Analysis Tools 62

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. Thanks Eiffy! And thank you for reading, we hope you find the information to be helpful and interesting.

Social Media 120

Social Media Media Apparel Retail 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. You might study liberal arts or journalism – a PR major is certainly not required. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 210

Writing Communications Marketing B2B 210

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC. Thank you to everyone who contributed.

Publicity 68

Publicity Conference Journalism Internal 68

Sword and the Script

APRIL 13, 2019

A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. 60% plan to run regular internal training and development programs. Looking for an agency partner with digital, analytical and creative know-how?

Study 135

Study Survey Infographics B2B 135

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 126

Brand Branding Reputation Corporate 126

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’

Meeting 100

Meeting Journalism Interviews Employee 100

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 118

Technology Ethics Creativity Tools 118

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Prowly's print media monitoring also offers mentions gathered from behind paywalls along with detailed analytics. Interested?

Print 104

Print Tools Software Media 104

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. How did you get your start in PR? How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.”

Ethics 52

Ethics Creativity Leadership Crisis Management 52

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

Karen Freberg

OCTOBER 17, 2021

My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. If that is the case, I should have kept that in mind when I submitted my last article to the journal that was desk rejected by PRR.

Study 111

Study Journalism Interviews Conference 111

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. You might as well start doing it now. The same can be said for solid graphic design skills.

Journalism 52

Journalism Writing Sports Meeting 52

PRSay

AUGUST 29, 2019

They may seem easy to find, but a talented wordsmith with a background in journalism is as valuable as a workhorse running back who can do the heavy-lifting in an offense. By combining the specialized skills of each of your internal players, you’ll have a balanced team who can take your content straight to the championship game.

Content Marketing 100

Content Marketing Data Sports Social Media 100

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69