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It is time for us to add an intern to our team! PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Participate in brainstorming sessions to develop strategic/creative thinking for clients.
Guest post by Crenshaw Communications intern, Murphy Pressley. As an intern, I’m able to build my confidence and my resume at the same time, while also cultivating real-life networking opportunities. Here are key ways interning can benefit any student during their time in college. College is a transformation for students.
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0
Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000.
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.
The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. At Crenshaw Communications, we aim to consistently meet our clients’ needs and drive compelling results for them.
A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.
Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Our work will be bifurcated.
This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Use the RFP process as research .
We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Clients want blended, agile, creative solutions to their challenges. What’s your proposition? Strategic, pragmatic, authentic communication. What’s your why?
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.
A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. No laurel-resting here!
The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “We need more courage, creativity, and we need to compete more aggressively.” Meet with #marketing team. “ #PR needs more balls.”
As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?
Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?
It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.
Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Focus on meeting their needs. . There are lots of people vying for the same opportunity, so stay on top of it. . They’re only human. Stand Out From The Crowd!
Refresh with formal creative sessions. However, make sure that your meeting is a productive use of time for everyone (a recent study from the Harvard Business Review found that 71% of senior managers said meetings in general are unproductive and inefficient.) Measure performance daily. Of course, every.
He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. It demonstrates initiative, creativity and uniqueness. What’s to stop us from doing something very distinctive? Hitachi, Loral, ASARCO, Gould Inc.,
Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.
The same is true for internal PR or communications teams as they begin a new campaign. Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts.
The same is true for internal PR or communications teams as they begin a new campaign. Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts.
An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room. Getting a sense of the other accounts handled by the agency will help determine if the level of service will meet your needs. Can you offer an example of a creative strategy?
While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.
They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Any good public relations agency should want to have an open conversation about what clients can expect for their investment.
He ended up completing his undergrad in English Philosophy at Loyola, ultimately deciding to leave the seminary after meeting his now wife, joking “you know, I couldn’t become a Catholic priest after that.”. Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’
That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits.
In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. However, not just any plan will do. The best planning process is when both parties come to the table well informed.
That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Meetings are time-consuming, but there’s no better way to check for compatibility.
We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”
Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Then look for companies with experience meeting similar challenges—even if it’s in a different industry. 2: Scope of work.
We’re back with another Meet the Team feature! This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! I love anything visual, aesthetically pleasing and creative so I follow tonnes of art, fashion, design and interiors accounts and I can get lost for ages.
In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. After 12 months, if we failed to meet goals, we’d forfeit that 10 percent. Client service is made up of lots of tactical things, like meeting deadlines and returning emails. Be curious.
Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide. The company continues to grow rapidly and plans to keep investing in the platform’s capabilities.
Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations. Initiative.
Audit your internal staffing needs. Reconsider the weekly agency status meeting. You may also want to reconsider the weekly meeting when you read this Harvard Business School take on what meetings actually cost. If you’re considering changing or adding a new firm, have you issued any RFPs that are unresolved?
When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, somehow, the climate changed when the CFO walked into the room.
When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, somehow, the climate changed when the CFO walked into the room.
Last year, at a PRSA meeting, Stacey Sunday and I were approached about it by Professor Alison L. Owner and Creative Director, ColorThisWorld Communications. Internal Communications Specialist, Greater Nevada Credit Union. For more information about APR month and the Accreditation process, visit this link. Oakland, Calif.
Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Speak up about problems. And encourage the agency team to do the same.
We’re back this month with another meet the team! The team here at Prohibition are so good and between us we come up with some really fun, creative briefs. For October, get to know all about our Videographer and Production Manager, Andy. How long have you been at Prohibition? What do you love most about your job?
.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.
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