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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

Retail 368
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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310
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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

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What to Expect at the North American International Toy Fair

5W PR

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Attendees get a first look at these products.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118