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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.
Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: You started your career in journalism. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR.
The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.
Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview.
Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!).
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!).
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code.
I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?
I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? are the best pitch. . .
Attend and facilitate media interviews; network with reporters and editors. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. Creative and energetic personality! .
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.
In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. How do you think your background in journalism will help you in this new role? Devour all things creative.
It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My good friend Judy Gombita introduced us, and I am glad that she did.
I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”
The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.
In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. I was a journalism major in college, but it was really more about the writing than about being a reporter.
In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?
In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. Spend your tuition money learning something which sparks your curiosity and creativity. They’ll seek out the rest if they’re interested.
I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.
When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.
Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.
If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Write a press release.
Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. As I’ve worked to expand my professional horizons (i.e. Coffee dates. After answering this, start getting busy! Zach Burrus.
According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Want to see how journalism is changing? Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior. Conclusion. Click here!
In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.
Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. MuckRack’s newsletter captures the journalism industry zeitgeist. Why Subscribe?
In this interview, he explains how media relations can help brands gain share of voice, creativity and clear messages will help brands achieve their goals and the Internet helps communication professionals better track their campaigns and see real results. As an industry, we need to be more creative to help them achieve those goals.
Our interviews with planners at several firms bore this out. Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology. Fueling creativity is hard. They have unique backgrounds and all kinds of outside interests.”.
In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?
The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.
For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.
It was the part of their study that interviewed PR senior scholars. My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. Those who were interviewed had their names listed publicly.
There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. 1) Statistics on the Super Bowl audience and advertising.
Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.
In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. Rapid Fire Round.
While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.
It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder. Curation’s Last Stand?
Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. If you’re thinking the medium is best suited to advertising, think again.
A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry.
In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?
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