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Interview your existing customers to find out more about their demographics, habits, and preferences. If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.” And don’t be afraid to weave together qualitative and quantitative data.
AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?
I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. We use it to also increase the fun and creativity around our team.
Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. The best way to get started is to do some market research, either by paying an agency or running your own customer surveys, interviews, and competitor brand analysis.
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