Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Interview your existing customers to find out more about their demographics, habits, and preferences. What publications do they read on a regular basis? Set a mission, goals, and KPIs.

Strategy 112

Strategy How To Content Marketing Analysis 112