Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. What inventory do they overlook?

How To 150

How To Fashion Interviews Local 150

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning.

Resources 86

Resources Creativity Publicity Local 86

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners. Halloween because of all the dressing up!

Fashion 227

Fashion Travel Interviews Instagram 227

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

Creativity 71

Creativity Strategy SEO Interviews 71

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Video 246

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 158

Media Policies System Pitching 158

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. At the same time one of the best parts of mentoring, whether you realize it or not, is the reverse mentoring that takes place.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. Begin working with PR teams to sniff out some positive, lighthearted news to share during the holidays.

Pitching 136

Pitching Print Survey Local 136

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. As I’ve worked to expand my professional horizons (i.e. Coffee dates. Alumni networks. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

APRIL 27, 2016

Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready. It’s never a good idea to let a good story leak out to small or local media. Hold your powder. Until the time is right. An incorrect post lives forever. Build in lead time. Is it clear?

Local 120

Local Interviews Agency Technology 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 74

B2B Creativity Film Trade Shows 74

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

Cision

NOVEMBER 11, 2015

Instead, cozy up to reporters who write for your local newspaper. It can also be a fresh breath of air working with bloggers , since they tend to think outside of the press release box and prefer to review your products, interview you, or get you to write a guest post as a way to connect with their audience. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Every day is different and exciting.

Interviews 60

Interviews Instagram Video Creativity 60

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?

Media Relations 136

Media Relations Publicity Media Blogging 136

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview.

Energy 168

Energy Measurement Media Relations Local 168

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. We mention this a bit more in our newsjacking post as well.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. How did you get your start in PR?

Leadership 120

Leadership Local Pitching Social Media 120

The Hoyt Organization

SEPTEMBER 21, 2024

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

Corporate 149

Corporate Viral Community Crisis 149

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

Big Data 89

Big Data Government Local Data 89